Viewing metrics | Developer Documentation
Review WhatsApp campaign results with ChatArchitect
To review a marketing campaign sent through ChatArchitect, check the template's health in your account and compare the available sending results with your website and CRM data. Use the same connected number, template name and language, campaign identifier and reporting period throughout the review.
Where to look
| What you want to check | Where to look | What to verify |
|---|---|---|
| Template approval and quality | Your ChatArchitect account at wtargeted.com | Find the template by name and language and check its current status and quality. The quality guide explains the preferred route and alternatives. |
| Messages sent, delivered or failed | The CRM, help desk or other tool that sent the campaign, if it exposes these results | Check which message states the tool reports and whether its totals refer to this campaign, the entire template or all messages on the number. Ask support if the required delivery information is unavailable. |
| Website visits from a campaign link | Your website analytics | Filter by the campaign identifier in the destination URL. The link tracking guide explains testing and the difference between website visits and platform click events. |
| Orders, appointments or leads | Your CRM, store or other system recording the chosen action | Use the action and counting period defined before the send. Follow the measurement plan to connect actions to campaign data where your analytics supports it. |
| Actual campaign cost | Your ChatArchitect billing records and current plan | Check which charges belong to the reviewed period. Use the pricing guide for ChatArchitect billing conditions. |
Compare the same scope
- Confirm the number, template language, date range and time zone in each report. A template total may cover several campaigns; check its scope before attributing the whole total to one send.
- Record the unit behind every count: messages, distinct recipients, visits or business actions. These counts describe different things and should not be added together as one audience total.
- If the sending tool shows message states, distinguish sent from delivered and read. A sent state alone does not establish delivery or a business outcome. Meta's message status reference explains these states.
- Mark an unavailable metric as unavailable. A missing read or click report is insufficient evidence for zero reads or clicks. Compare rates only when their numerator, denominator and reporting period match. For a review of two versions, use the template comparison worksheet.
If a report is missing or totals disagree
First check the report's scope, filters and available metrics. If the issue remains, give ChatArchitect support the connected number, sending tool, template name and language, reporting period and the error or example counts. This helps identify whether the difference comes from delivery, reporting or your website/CRM measurement.
Availability of Meta MM API benchmarks, recommendations and automatic conversion attribution through ChatArchitect has not been confirmed. If you need one of these reports, ask support which reporting surface and retention period apply to your account before planning around it.
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