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Get started with a WhatsApp marketing campaign

This guide is for businesses sending marketing messages through ChatArchitect. You create an approved template in wtargeted.com and select it in a connected sending tool. Meta's separate Marketing Messages API setup in its App Dashboard is a direct developer integration; it is not a required customer step here. See the API scope guide if you are comparing the two routes.

Check the prerequisites

  • Connected number: Your business number must be connected to ChatArchitect and available in the CRM, help desk or other tool you will use to send. Follow the number connection guide if you are still setting it up.
  • Audience permission: Contact people who provided their number and agreed to receive messages from your business. Make sure that the permission covers the promotional content you plan to send, and honor requests to stop. See the WhatsApp Business Messaging Policy for the current rules. Use the audience permission checklist to record permission and act on withdrawal requests.
  • Integration access: Have your ChatArchitect App key and Secret for the wtargeted.com template workflow and access to the connected sending tool. These credentials are not a Meta API token.
  • Plan and destination: Check your ChatArchitect pricing and billing guide. Before targeting a new country or region, confirm current delivery eligibility and applicable restrictions with ChatArchitect support; older country lists in imported Meta instructions may be out of date.

Prepare and send a first campaign

  1. In wtargeted.com, open Submit template and choose Marketing. Write the offer, add sample values for variables and use only buttons available in your form. Follow the marketing template guide.
  2. After review, open Approved templates and check the final text and category. If the template is missing or rejected, use the review guide before scheduling a send.
  3. Select the approved template in your connected CRM, help desk or other sending tool. Use the approved-template sending guide to check variable mapping, the delivery result and any problem before retrying. Send a small test to a permitted recipient and check the substituted values, any button and the delivery result.
  4. Expand to the intended audience only after the test succeeds. Monitor template quality, recipient feedback and delivery results. If delivery slows or quality falls, review the audience, frequency and content before continuing. Approval does not guarantee delivery to every recipient.

The customer steps above do not require a Meta System User token, a direct request to /marketing_messages or a customer-managed Meta webhook. Whether ChatArchitect uses Meta's Marketing Messages API internally has not been confirmed; ask support before planning a campaign that depends on API-specific optimization or reporting.