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Tracking click events | Developer Documentation

You can use a tagged destination on your own website to see visits associated with a WhatsApp campaign. A website visit is different from a Meta Marketing Messages API click event. The availability of Meta's direct click-event report in ChatArchitect has not been confirmed. Use the campaign measurement guide to plan how visits relate to later business actions.

  1. If your ChatArchitect template form and connected sending tool offer a URL button, choose a destination you control. Use the template parts guide for the confirmed text, variable and button controls; check the exact button types in your account.
  2. Add a campaign identifier to the destination, for example https://example.com/offer?utm_source=whatsapp&utm_medium=message&utm_campaign=oct_offer. Use a different value for each campaign you want to compare. Keep names, phone numbers and other personal data out of the URL.
  3. After the template is approved, send a test from the intended CRM, help desk or other connected tool to a permitted recipient. Open the link on a phone. If it passes through a short link or redirect, check the final address and confirm that the campaign parameters remain. For destinations that may open an app, use the website and app link test checklist.
  4. Confirm that your website analytics records a visit with the expected identifier. If it does not, check the destination, redirect rules and analytics setup before a larger send.

Read the numbers correctly

Use the same campaign identifier and date range when reviewing your website visits. If your sending tool exposes sent or delivered results, record them separately. A landing-page visit does not equal a WhatsApp click-event count: one person may open the page more than once, and a tapped link may fail to load or be missed by website analytics. Do not treat a missing click report as zero clicks.

The old version of this page said Meta click events were limited to seven days. That statement came from an imported Meta API description and has not been verified as a ChatArchitect reporting limit. If you need a platform click-event feed or a specific retention period, ask ChatArchitect support which reports are available for your account and sending tool. Meta's marketing messages guide recommends measuring outcomes across the customer journey and testing campaign strategies.

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