Business portfolio pacing | Developer Documentation

Business portfolio pacing is a template message delivery batching mechanism that allows time to gather feedback on any template sent as part of a large-scale messaging campaign.

Note that business portfolio pacing is different from template pacing, which only affects marketing and utility templates.

Business portfolio pacing applies to:

If pacing applies to your business portfolio and you attempt to send a large number of templates within a short period of time using any of your portfolio’s business phone numbers:

We will then deliver messages in batches, monitoring feedback before releasing each new batch. If feedback suggests suspicious activity, all remaining held messages will be dropped, and a status messages webhook with status set to failed and code set to 132015 will be triggered for each dropped message. Portfolio admins will be informed of dropped messages by Meta Business Suite notification, WhatsApp Manager banner, and email.

In addition, the business portfolio will be prevented from sending or creating templates while it undergoes further review. If messaging activity has been found to violate our policies or guidelines, it may be fully disabled completely. Portfolio admins will be notified of any enforcement actions and will have the option to appeal any decisions.