Template categorization | Developer Documentation

Choose a WhatsApp template category in ChatArchitect

Choose a category that matches the purpose of your message before submitting a template at wtargeted.com. The category is visible in your account. Meta reviews templates and may assign a different category, so check the result before using a template in a campaign.

Which category fits?

• Marketing: offers, product announcements, recommendations, or messages intended to bring a customer back. Example: “Your selected items are still available. Use code SAVE10 this week.”
• Utility: a non-promotional update about a specific action, request, order, or account. Example: “Your order {{1}} has shipped. Track it here: {{2}}.” Keep discounts and product pitches out of an order update; a message that mixes them may be treated as marketing.
• Authentication: Meta's category for one-time codes used in sign-in, account recovery or protected actions. The availability of Authentication-template creation and OTP sending through ChatArchitect has not been confirmed; check it with support before planning this workflow.

For help writing a promotional message, see the ChatArchitect marketing template guide.

Service describes replies to a customer within an open customer service window. It is one of Meta's message categories, but it is not a template type to choose for a new outbound template. If you need to contact a customer outside that window, choose an appropriate template category.

Choose and check the category

1. Open wtargeted.com and follow the ChatArchitect template creation guide to reach Submit template.
2. Choose the language and template type that matches the message's purpose. Write the complete text and provide meaningful sample values for any placeholders. A neutral opening does not turn a promotional message into a utility update.
3. Submit the template for review. After review, open Approved templates and refresh the list. Check the template's category in your account before selecting it in a sending workflow. The category you selected at submission may differ from the category assigned after review.
4. If the displayed category is unexpected, compare the entire message with the examples above. Check the template review guide. If the reason or next step is unclear, contact ChatArchitect support with the template name, text, chosen category, and displayed category. Do not assume that changing the category in the form will override Meta's decision.

For the amount you pay, use ChatArchitect's current pricing plans. Meta's message categories affect platform pricing, while ChatArchitect bills customers under its own plans with Meta charges included. Do not calculate a separate payment to Meta from a category shown in the template list.