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Marketing Messages API for WhatsAppUpdated: Feb 10, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.MM API for WhatsApp is our next-generation marketing solution built to enhance the customer e...

Get startedUpdated: Feb 10, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.Learn how to send a template message with the Marketing Messages API for WhatsApp (MM API for WhatsApp).RequirementsY...

FeaturesUpdated: Feb 10, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.Marketing Messages API for WhatsApp offers added features that are not available on Cloud API, such as performance bench...

OnboardUpdated: Feb 10, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.Onboarding to the Marketing Messages API for WhatsApp (MM API for WhatsApp) is a low-effort upgrade to sending marketing ...

Setting up conversion measurementUpdated: Mar 27, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.Using Marketing Messages API for WhatsApp, you can integrate your marketing messages with event...

Tracking click eventsUpdated: Feb 10, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.Available using Marketing Messages API for WhatsApp (MM API for WhatsApp) and Ads Manager onlyWe deliver a ...

Viewing metricsUpdated: Feb 10, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.Conversion metrics will be solely available in the WhatsApp Manager UI and WhatsApp Business Management API that ...

Deep linksUpdated: Feb 10, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.You can map an Android deep link⁠ to a marketing template URL button that, when tapped, loads a particular location or...

Send Marketing MessagesUpdated: Mar 20, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.Marketing Messages API for WhatsApp allows you to send marketing template messages only. To send other me...

Onboard business customersUpdated: Feb 10, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.The MM API for WhatsApp onboarding process is designed to be simple for you as a partner to adopt, mak...

Set a max-price for marketing messages (BETA)Updated: Mar 17, 2026Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.Amidst our introduction of the max-price feature on the Marketing Messages API for ...