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Utility templatesUpdated: Nov 14, 2025This document describes how to create and send utility templates.Utility templates are typically sent in response to a user action or request, such as an order confirmation or update.Utility templates have strict content r...

Best practices for authenticating users via WhatsAppUpdated: Nov 21, 2025SecurityTo register with WhatsApp, users must register using their phone number. During this sign-up process⁠, WhatsApp verifies the user has ownership of this phone number by sending a 6...

Best practices for authenticating users via WhatsAppUpdated: Nov 21, 2025SecurityTo register with WhatsApp, users must register using their phone number. During this sign-up process⁠, WhatsApp verifies the user has ownership of this phone number by sending a 6...

One-tap autofill authentication templatesUpdated: Feb 6, 2026Upcoming deprecation: Starting April 15, 2026, the PendingIntent-based handshake method for authentication templates will be deprecated. If you are currently using PendingIntent to initiate handshake...

Zero-tap authentication templatesUpdated: Feb 6, 2026Upcoming deprecation: Starting April 15, 2026, the PendingIntent-based handshake method for authentication templates will be deprecated. If you are currently using PendingIntent to initiate handshakes or ver...

Copy code authentication templatesUpdated: Nov 4, 2025Copy code authentication templates allow you to send a one-time password or code along with a copy code button to your users. When a WhatsApp user taps the copy code button, the WhatsApp client copies the p...

Error SignalsUpdated: Feb 6, 2026Upcoming deprecation: Starting April 15, 2026, the PendingIntent-based handshake method for authentication templates will be deprecated. If you are currently using PendingIntent to initiate handshakes or verify app identity, th...

Bulk managementUpdated: Nov 10, 2025Use the POST /<WABA_ID>/upsert_message_templates endpoint to bulk update or create authentication templates in multiple languages that include or exclude the optional security and expiration warnings.If a template already ex...

Template previewsUpdated: Nov 4, 2025You can generate previews of authentication template text in various languages that include or exclude the security recommendation string and code expiration string using the GET /<WABA_ID>/message_template_previews endpoi...

TemplatesUpdated: Dec 5, 2025Learn about templates, their uses and limitations, and the various types of templates you can create.Templates are WhatsApp Business Account assets that can be sent in template messages via Cloud API or Marketing Messages API for W...

Marketing templatesUpdated: Dec 5, 2025Marketing templates are typically used to drive engagement, brand awareness, and driving sales. They are the only type of template that can be used with both Cloud API and Marketing Messages API for WhatsApp.Custom templa...

Custom marketing templatesUpdated: Nov 14, 2025Learn how to create and send a custom marketing template.Supported componentsCustom marketing templates support the following components:1 header (optional; all types supported)1 body (required)1 footer (optional)...

Call permission request message templateUpdated: Nov 3, 2025Create a call permission request template message that your business can send to users outside of the customer service window.Create call permission request message templateRequest syntaxUse the POST ...

Coupon code templatesUpdated: Dec 3, 2025Coupon code templates are marketing templates that display a single copy code button. When tapped, the code is copied to the customer’s clipboard.LimitationsCoupon code templates are currently not supported by the Whats...

Limited-time offer templatesUpdated: Nov 4, 2025This document describes limited-time offer templates and how to use them.Limited-time offer templates allow you to display expiration dates and running countdown timers for offer codes in template messages, makin...

Media card carousel templatesUpdated: Nov 4, 2025Media card carousel templates allow you to send a single marketing template message accompanied by a set of up to 10 product media cards in a horizontally scrollable view:When a user taps a media card’s URL butt...

Template categorizationUpdated: Jan 30, 2025When creating a new template, or managing existing ones, it’s important to understand how WhatsApp categorizes your template for pricing purposes.Consider template category guidelines before creating a new templateSt...

Template componentsUpdated: Nov 21, 2025Templates are made up of four primary components which you define when you create a template: header, body, footer, and buttons. The components you choose for each of your templates should be based on your business needs...