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Messaging Limits Updated: Nov 26, 2025 The messaging_limit_tier field, which used to return a business phone number's messaging limit, has been deprecated. Request the whatsapp_business_manager_messaging_limit field instead. This document describes messaging...

Upcoming changes to messaging limitsUpdated: Oct 26, 2025The changes described in this document are now live, and are only here for reference purposes. Our Messaging limits document has been updated to reflect these changes.Messaging limits are currently calcu...

Mark messages as read Updated: Nov 3, 2025 When you get a messages webhook indicating an incoming message, you can use the message.id value to mark the message as read. It's good practice to mark an incoming messages as read within 30 days of receipt. Marking...

Contextual replies Updated: Oct 21, 2025 Contextual replies are a special way of responding to a WhatsApp user message. Sending a message as a contextual reply makes it clearer to the user which message you are replying to by quoting the previous message in a...

Typing indicators Updated: Oct 21, 2025 When you get a messages webhook indicating a received message, you can use the message.id value to mark the message as read and display a typing indicator so the WhatsApp user knows you are preparing a response. This is...

Link Previews Updated: Nov 5, 2025 WhatsApp supports link previews when the link is sent via chat or shared via status. WhatsApp will attempt to perform a link preview when possible for a better user experience. To enable this experience, WhatsApp relies on l...

Throughput Updated: Nov 21, 2025 For each registered business phone number, Cloud API supports up to 80 messages per second (mps) by default, and up to 1,000 mps by automatic upgrade. Throughput is inclusive of inbound and outbound messages and all message ty...

Templates Updated: Dec 5, 2025 Learn about templates, their uses and limitations, and the various types of templates you can create. Templates are WhatsApp Business Account assets that can be sent in template messages via Cloud API or Marketing Messages API f...

Marketing templates Updated: Dec 5, 2025 Marketing templates are typically used to drive engagement, brand awareness, and driving sales. They are the only type of template that can be used with both Cloud API and Marketing Messages API for WhatsApp. Custom...

Coupon code templates Updated: Dec 3, 2025 Coupon code templates are marketing templates that display a single copy code button. When tapped, the code is copied to the customer's clipboard. Limitations Coupon code templates are currently not supported by...

Limited-time offer templates Updated: Nov 4, 2025 This document describes limited-time offer templates and how to use them. Limited-time offer templates allow you to display expiration dates and running countdown timers for offer codes in template messages, m...

Template categorization Updated: Jan 30, 2025 When creating a new template, or managing existing ones, it’s important to understand how WhatsApp categorizes your template for pricing purposes.Consider template category guidelines before creating a new templat...

Template components Updated: Nov 21, 2025 Templates are made up of four primary components which you define when you create a template: header, body, footer, and buttons. The components you choose for each of your templates should be based on your business ne...

Template Library Updated: Nov 14, 2025 Template Library makes it faster and easier for businesses to create utility templates for common use cases, like payment reminders, delivery updates - and authentication templates for common identity verification use ca...

Template management Updated: Nov 14, 2025 Learn about common endpoints used to manage templates. Edit templates LimitationsOnly templates with an APPROVED, REJECTED, or PAUSED status can be edited.You can only edit a template's category, components, or ...

Business portfolio pacingUpdated: Dec 8, 2025This feature is being released gradually over the coming weeks so may not apply to you immediately.Business portfolio pacing is a template message delivery batching mechanism that allows time to gather feedback on a...

Template pacing Updated: Dec 8, 2025 Template pacing is a mechanism that allows time for customers to provide early feedback on templates. This identifies and pauses templates that have received poor feedback or engagement, giving you enough time to adjust th...

Template pausingUpdated: Oct 22, 2025If a message template reaches the lowest quality rating (a status of Active - Low quality in WhatsApp Manager, or a quality_score of RED via API), it will automatically be paused for a period of time to protect the quality ...