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Template MessagesUpdated: Nov 4, 2025Template messages are used to send templates to WhatsApp users. Templates can cover customer care messages, appointment reminders, payment and shipping updates, and much more.Templates are reusable and can be sent to WhatsA...

Text messagesUpdated: Nov 3, 2025Text messages are messages containing only a text body and an optional link preview.Request syntaxUse the POST /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/messages endpoint to send a text message to a WhatsApp user.curl 'https://graph...

Video MessagesUpdated: Nov 3, 2025Video messages display a thumbnail preview of a video image with an optional caption. When the WhatsApp user taps the preview, it loads the video and displays it to the user.Sending Video MessagesUse the POST /<WHATSAPP_BUSINE...

Messaging LimitsUpdated: Nov 26, 2025The messaging_limit_tier field, which used to return a business phone number’s messaging limit, has been deprecated. Request the whatsapp_business_manager_messaging_limit field instead.This document describes messaging limi...

Upcoming changes to messaging limitsUpdated: Oct 26, 2025The changes described in this document are now live, and are only here for reference purposes. Our Messaging limits document has been updated to reflect these changes.Messaging limits are currently calcu...

Mark messages as readUpdated: Nov 3, 2025When you get a messages webhook indicating an incoming message, you can use the message.id value to mark the message as read.It’s good practice to mark an incoming messages as read within 30 days of receipt. Marking a m...

Contextual repliesUpdated: Oct 21, 2025Contextual replies are a special way of responding to a WhatsApp user message. Sending a message as a contextual reply makes it clearer to the user which message you are replying to by quoting the previous message in a co...

Typing indicatorsUpdated: Oct 21, 2025When you get a messages webhook indicating a received message, you can use the message.id value to mark the message as read and display a typing indicator so the WhatsApp user knows you are preparing a response. This is go...

Link PreviewsUpdated: Nov 5, 2025WhatsApp supports link previews when the link is sent via chat or shared via status. WhatsApp will attempt to perform a link preview when possible for a better user experience. To enable this experience, WhatsApp relies on link...

ThroughputUpdated: Nov 21, 2025For each registered business phone number, Cloud API supports up to 80 messages per second (mps) by default, and up to 1,000 mps by automatic upgrade.Throughput is inclusive of inbound and outbound messages and all message types....

TemplatesUpdated: Dec 5, 2025Learn about templates, their uses and limitations, and the various types of templates you can create.Templates are WhatsApp Business Account assets that can be sent in template messages via Cloud API or Marketing Messages API for W...

Marketing templatesUpdated: Dec 5, 2025Marketing templates are typically used to drive engagement, brand awareness, and driving sales. They are the only type of template that can be used with both Cloud API and Marketing Messages API for WhatsApp.Custom templa...

Custom marketing templatesUpdated: Nov 14, 2025Learn how to create and send a custom marketing template.Supported componentsCustom marketing templates support the following components:1 header (optional; all types supported)1 body (required)1 footer (optional)...

Call permission request message templateUpdated: Nov 3, 2025Create a call permission request template message that your business can send to users outside of the customer service window.Create call permission request message templateRequest syntaxUse the POST ...

Coupon code templatesUpdated: Dec 3, 2025Coupon code templates are marketing templates that display a single copy code button. When tapped, the code is copied to the customer’s clipboard.LimitationsCoupon code templates are currently not supported by the Whats...

Limited-time offer templatesUpdated: Nov 4, 2025This document describes limited-time offer templates and how to use them.Limited-time offer templates allow you to display expiration dates and running countdown timers for offer codes in template messages, makin...

Media card carousel templatesUpdated: Nov 4, 2025Media card carousel templates allow you to send a single marketing template message accompanied by a set of up to 10 product media cards in a horizontally scrollable view:When a user taps a media card’s URL butt...

Template categorizationUpdated: Jan 30, 2025When creating a new template, or managing existing ones, it’s important to understand how WhatsApp categorizes your template for pricing purposes.Consider template category guidelines before creating a new templateSt...