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Template componentsUpdated: Nov 21, 2025Templates are made up of four primary components which you define when you create a template: header, body, footer, and buttons. The components you choose for each of your templates should be based on your business needs...

Template LibraryUpdated: Nov 14, 2025Template Library makes it faster and easier for businesses to create utility templates for common use cases, like payment reminders, delivery updates — and authentication templates for common identity verification use cases...

Template managementUpdated: Nov 14, 2025Learn about common endpoints used to manage templates.Get templatesUse the GET/<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates endpoint to get a list of templates in a WhatsApp Business Account.Get all templatesExample ...

Business portfolio pacingUpdated: Dec 8, 2025This feature is being released gradually over the coming weeks so may not apply to you immediately.Business portfolio pacing is a template message delivery batching mechanism that allows time to gather feedback on a...

Template pacingUpdated: Dec 8, 2025Template pacing is a mechanism that allows time for customers to provide early feedback on templates. This identifies and pauses templates that have received poor feedback or engagement, giving you enough time to adjust their...

Template pausingUpdated: Oct 22, 2025If a message template reaches the lowest quality rating (a status of Active - Low quality in WhatsApp Manager, or a quality_score of RED via API), it will automatically be paused for a period of time to protect the quality ...

Per-user marketing template message limitsUpdated: Feb 26, 2026Upcoming changesStarting March 3, 2025, we will take into account the overall volume of personal and business messages in a user’s inbox in addition to their recent marketing message read rates whe...

Template quality ratingUpdated: Oct 29, 2025Every template has a quality rating based on usage, customer feedback, and engagement. Templates can have the following ratings, as reported by the API:GREEN — Indicates high quality. The template has received little...

Template reviewUpdated: Oct 31, 2025Cloud API reviews templates and variable parameters using machine learning to protect the security and integrity of Cloud API services. When Cloud API reviews templates and variable text, no information is shared with WhatsA...

Tap target title URL overrideUpdated: Nov 13, 2025This document explains how to send approved message templates using the tap_target_configuration component within a template message. Tap target override enables image-based, text-based, and header-less message...

Configure message time-to-liveUpdated: Feb 27, 2026If a message cannot be delivered to a WhatsApp user, delivery is retried for a period of time known as time-to-live (“TTL”), or the message validity period.You can customize the default TTL for authentication ...

WebhooksUpdated: Dec 2, 2025This document describes webhooks and how they are used by the WhatsApp Business Platform.Webhooks are HTTP requests containing JSON payloads that are sent from Meta’s servers to a server of your designation. The WhatsApp Business Pl...

Create a webhook endpointUpdated: Nov 7, 2025Learn about webhook requests and responses so you can set up and configure your own webhook endpoint on a public server.Before you can use your app in a production capacity, you must create and configure your own we...

Create a test webhook endpointUpdated: Nov 7, 2025If you aren’t ready to create your own webhook endpoint yet, you can deploy a test webhook app on Render.com⁠ that accepts webhook requests and dumps their contents to Render’s console.Only use this app for tes...

business_capability_update webhook referenceUpdated: Nov 14, 2025This reference describes trigger events and payload contents for the WhatsApp Business Account business_capability_update webhook.The business_capability_update webhook notifies you of WhatsApp B...

history webhook referenceUpdated: Dec 12, 2025This reference describes trigger events and payload contents for the WhatsApp Business Account history webhook.The history webhook is used to synchronize the WhatsApp Business app chat history of a business custome...

message_template_components_update webhook referenceUpdated: Nov 14, 2025This reference describes trigger events and payload contents for the WhatsApp Business Account message_template_components_update webhook.The message_template_components_update webhook no...

message_template_quality_update webhook referenceUpdated: Oct 22, 2025This reference describes trigger events and payload contents for the WhatsApp Business Account message_template_quality_update webhook.The message_template_quality_update webhook notifies yo...