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Per-user marketing template message limitsUpdated: Feb 26, 2026Upcoming changesStarting March 3, 2025, we will take into account the overall volume of personal and business messages in a user’s inbox in addition to their recent marketing message read rates whe...

Template quality rating Updated: Oct 29, 2025 Every template has a quality rating based on usage, customer feedback, and engagement. Templates can have the following ratings, as reported by the API: GREEN - Indicates high quality. The template has received li...

Template reviewUpdated: Oct 31, 2025Cloud API reviews templates and variable parameters using machine learning to protect the security and integrity of Cloud API services. When Cloud API reviews templates and variable text, no information is shared with WhatsA...

Tap target title URL override Updated: Nov 13, 2025 This document explains how to send approved message templates using the tap_target_configuration component within a template message. Tap target override enables image-based, text-based, and header-less mess...

Configure message time-to-live Updated: Feb 27, 2026 If a message cannot be delivered to a WhatsApp user, delivery is retried for a period of time known as time-to-live (“TTL”), or the message validity period. You can customize the default TTL for authenticat...

Webhooks Updated: Dec 2, 2025 This document describes webhooks and how they are used by the WhatsApp Business Platform. Webhooks are HTTP requests containing JSON payloads that are sent from Meta’s servers to a server of your designation. The WhatsApp Busines...

Create a webhook endpoint Updated: Nov 7, 2025 Learn about webhook requests and responses so you can set up and configure your own webhook endpoint on a public server. Before you can use your app in a production capacity, you must create and configure your ow...

Create a test webhook endpoint Updated: Nov 7, 2025 If you aren’t ready to create your own webhook endpoint yet, you can deploy a test webhook app on Render.com⁠ that accepts webhook requests and dumps their contents to Render’s console. Only use this app for...

business_capability_update webhook reference Updated: Nov 14, 2025 This reference describes trigger events and payload contents for the WhatsApp Business Account business_capability_update webhook. The business_capability_update webhook notifies you of WhatsA...

history webhook reference Updated: Dec 12, 2025 This reference describes trigger events and payload contents for the WhatsApp Business Account history webhook. The history webhook is used to synchronize the WhatsApp Business app chat history of a business cus...

message_template_components_update webhook reference Updated: Nov 14, 2025 This reference describes trigger events and payload contents for the WhatsApp Business Account message_template_components_update webhook. The message_template_components_update webhoo...

message_template_quality_update webhook reference Updated: Oct 22, 2025 This reference describes trigger events and payload contents for the WhatsApp Business Account message_template_quality_update webhook. The message_template_quality_update webhook notifie...

message_template_status_update webhook reference Updated: Nov 14, 2025 This reference describes trigger events and payload contents for the WhatsApp Business Account message_template_status_update webhook. The message_template_status_update webhook notifies y...

messages webhook reference Updated: Oct 22, 2025 The messages webhook describes messages sent from a WhatsApp user to a business and the status of messages sent by a business to a WhatsApp user. Payload structures Incoming messages Messages webhooks des...

Button messages webhook reference Updated: Oct 22, 2025 This reference describes trigger events and payload contents for the WhatsApp Business Account messages webhook for quick-reply button messages. Triggers A WhatsApp user taps a quick-reply button in a...

Contacts messages webhook reference Updated: Oct 22, 2025 This reference describes trigger events and payload contents for the WhatsApp Business Account messages webhook for messages containing one or more contacts. Triggers A WhatsApp user sends one or more c...

Edit messages webhook reference Updated: Dec 3, 2025 The edit webhook is only available to WhatsApp Business app users (aka “Coexistence”) This reference describes edit events and payload contents for the WhatsApp Business Account messages webhook for replie...

Errors messages webhooks reference Updated: Oct 22, 2025 This reference describes trigger events and payload contents for the WhatsApp Business Account messages webhook for errors messages. Triggers We are unable to process a request due to a system level ...