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About the WhatsApp Business PlatformUpdated: Dec 5, 2025The WhatsApp Business Platform enables businesses to communicate with customers at scale.This documentation is intended for developers using our APIs. If you are looking for information on other ways to u...

WhatsApp Business Platform Drive revenue growth, boost efficiency, and deliver exceptional customer experiences with the WhatsApp Business Platform—our enterprise-grade APIs for messaging and calling. Get started

About the WhatsApp Business PlatformUpdated: Dec 5, 2025The WhatsApp Business Platform enables businesses to communicate with customers at scale.This documentation is intended for developers using our APIs. If you are looking for information on other ways to u...

Access Tokens GuideUpdated: Mar 1, 2026The platform supports the following access token types. The type you use depends on who will be using your application, and whether you are a solution provider.If you are a direct developer, meaning only you or your busin...

PermissionsUpdated: Nov 5, 2025Platform endpoints are gated by permissions. References for each endpoint indicated which permissions it requires, but in general, you will need the following:whatsapp_business_management — needed to access metadata on your Whats...

Pricing on the WhatsApp Business PlatformUpdated: Mar 30, 2026This document explains how pricing works on the WhatsApp Business Platform.Cloud API and Marketing Messages API for WhatsAppTo align with industry-standards, effective July 1, 2025, Meta now charges...

Authentication-international ratesUpdated: Dec 12, 2025Specific countries have an authentication-international rate in our rate cards. If you send an authentication template message to a WhatsApp user whose country calling code is for a country that has an aut...

Conversation-based pricing (DEPRECATED)Updated: Nov 14, 2025Conversation-based pricing is deprecated. It was replaced on July 1, 2025, with per-message pricing. The document below is for reference purposes only.This document explains how conversation-based pri...

New pricing policy for AI Providers leveraging the WhatsApp Business PlatformUpdated: Mar 4, 2026This page is specific to “AI Providers” using the WhatsApp Business Platform. This does NOT change how Meta charges all other businesses using the WhatsApp Busines...

WhatsApp Cloud API Get StartedUpdated: Oct 1, 2025This guide helps developers quickly get started with the WhatsApp Cloud API. It covers the basic setup steps, including registering as a developer, creating a Meta app, sending your first message, and setting u...

Business phone numbersUpdated: Feb 27, 2026This document describes WhatsApp business phone numbers, their requirements, management information, and unique features.Registering business phone numbersA valid business phone number must be registered before it can...

Register a Business Phone NumberUpdated: Mar 31, 2026To use your business phone number with Cloud API you must register it. Registration can only be done via API — you cannot register a number through WhatsApp Manager⁠ (WAM) or the App Dashboard.To get your nu...

Two-Step VerificationUpdated: Nov 5, 2025Set up two-step verification for your phone number to add an extra layer of security to your business accounts. To set it up, make a POST call to /PHONE_NUMBER_ID and attach the parameters below. There is no endpoint to...

Conversational ComponentsUpdated: Mar 27, 2026Conversational components are in-chat features that you can enable on business phone numbers. They make it easier for WhatsApp users to interact with your business. You can configure easy-to-use commands and provid...

Business-scoped user IDsUpdated: Mar 31, 2026This document received a major update on March 18, 2026. See the changelog entry for details.WhatsApp is launching usernames later in 2026.Usernames are an optional feature for users and businesses. If a username is...

Business profilesUpdated: Oct 5, 2025Your business phone number’s profile displays additional information such as address, website, and description. You can add this information when registering your phone number or update it later via WhatsApp Manager or API....

Display namesUpdated: Mar 24, 2026You must provide a display name when registering a business phone number. The display name appears in your business phone number’s WhatsApp profile:It can also appear at the top of individual chat threads and the chat list if ...

Official Business AccountsUpdated: Dec 12, 2025An Official Business Account (“OBA”) is a business phone number owned by a business that has been verified as an authentic and notable brand according to specific criteria. Official Business Account business phone...