About billing for your WhatsApp Business account

The WhatsApp Business Platform uses a per-message pricing model. When your business messages customers through the WhatsApp Business Platform, you'll be charged per message we deliver.

Available payment methods depend on your account type:

• If you’re a developer who is developing for yourself or your organization, not on behalf of a client, you may add a credit card to your WhatsApp Business account. Credit card payment method is available if you’re located in one of the supported countries.
• If you’re a WhatsApp Solution Partner, you may apply for a credit line for your WhatsApp Business account.

Note: If you're working with a Solution Partner, you'll need to connect with them directly to coordinate the payment.

How you're charged

We charge on a per-message basis for each message a business sends to a customer. We charge only when a message is delivered. We charge based on:

• Who the message is sent to, determined by the country calling code of the recipient’s phone number.
• The category of the message (marketing, utility, authentication).

Our rates vary by market–category pair. See our rate cards.

Meta applies category-based prices, a monthly service-message allowance, and eligible free entry point rules on the WhatsApp Business Platform:

• Meta's first 1,000 service messages per business phone number each month are free; service messages after that allowance are billable. Check current pricing for utility messages sent within the 24-hour customer service window.
• Our volume tiers allow you to unlock better pricing as your monthly message volume increases.
• Your business won’t be charged for 72-hours when a user messages from an ad that clicks to WhatsApp or a Facebook Page action button.

Volume tiers

Businesses can unlock lower pricing for utility and authentication messages (in a given market) as they reach higher volume tiers.

• Rates are tier-specific: When a business sends enough messages to reach the next tier, they unlock the lower rate of that tier for the messages in that tier.
• Tiers are market and category specific: They differ by market (see our rate card) and category (utility or authentication).
• Tiers reset monthly: At the start of the next month, message count resets to 0 and tiers apply based on messages of that month.
• Messages are aggregated across all WhatsApp Business Accounts owned by a business portfolio: To determine tiers, we aggregate messages across all of a business portfolio's WhatsApp Business Accounts for each market-category pair.

Service allowance and other pricing rules

Check the applicable conditions for each message type:

• Service messages: These are non-template replies within the 24-hour customer service window, which resets with each customer message. Since October 1, 2026, Meta charges after the first 1,000 service messages per business phone number each month. See the current FAQ.
• Utility messages in response to customers: Check current Meta pricing and your provider's terms before assuming a utility template is free within a customer service window.
• Messages sent during a free entry point window: When a customer messages a business from an ad that clicks to WhatsApp or a Facebook Page action button on an Android or iOS device, it opens a 72-hour period where your business can send any category of message without being charged.

Note: Standard pricing will apply for all Ads that click to WhatsApp. The messages that initiate from the ad are free, but the ad itself isn’t free.

You can view the real-time monitoring of messaging and spending for your WhatsApp Business account in the Insights tab of your WhatsApp Manager.

For more detailed pricing information, please view our per-message pricing rate card or our pricing explainer pdf.

Learn more