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Create a new template for ads that click to message

Create a new template for ads that click to message

We are rolling out a new recommended setup experience to the Traffic, Awareness and Engagement objectives which is similar to the Advantage+ campaign setup for the Sales, App promotion and Leads objectives.

You may see a campaign score of 100 and Advantage+ on for some options. Manual options are still available.

This means you may see slightly different steps to those described here for some objectives. Learn more.

Special ad category campaigns and pharmaceuticals campaigns may not have access to all Advantage+ features, or may see a different experience.

Create your message template

To create a message with a custom template for ads that click to Messenger, Instagram, or WhatsApp:

  1. Create a new campaign in Ads Manager with the Messages objective and click Next.
  2. Add your campaign details, budget, and audience and click Next.
  3. In the Ad creative section, select or upload the media you want to use for your ad. Then crop or apply enhancements, if needed. When you're ready, click Done.
  4. Under Call to Action, use the dropdown menu to choose Send Message.
  5. In the Message Template section, choose Create New. You can also Generate Leads to collect information from customers in a Messenger conversation.
  6. Click + Create.
  7. Complete your Greeting and Questions.
  8. Click Save and Finish.

Once reviewed, your ad will start appearing in selected placements.

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