Skip to main content

Select an existing template for ads that click to message

Select an existing template for ads that click to message

We are rolling out a new recommended setup experience to the Traffic, Awareness and Engagement objectives which is similar to the Advantage+ campaign setup for the Sales, App promotion and Leads objectives.

You may see a campaign score of 100 and Advantage+ on for some options. Manual options are still available.

This means you may see slightly different steps to those described here for some objectives. Learn more.

Special ad category campaigns and pharmaceuticals campaigns may not have access to all Advantage+ features, or may see a different experience.

You can set up a message with a template you've already created for ads that click to Messenger, Instagram or WhatsApp.

Before you begin

To use an existing template

To set up a message with a template you've already created for ads that click to Messenger, Instagram, or WhatsApp:

  1. Go to Ads Manager and click + Create.
  2. Choose the engagement, sales, traffic or leads objective and click Next.

After you select an objective, you may see a campaign score on the right side of the page. Campaign score predicts how optimized your campaign is before publishing. You can review your campaign score and apply recommendations while drafting your campaign. Learn more about campaign score.

Review the campaign details, then click Next. Review the ad set details, then click Next.

Note: Under the Audience and Placements sections, you may see that Advantage+ in the top right is On. Advantage+ campaign setup is a new feature that helps more businesses maximize performance with AI. Learn more about Advantage+ campaign setup.

In the Ad creative section, select or upload the media you want to use for your ad. Then crop or apply enhancements, if needed. When you're ready, click Done.Under Call to action, use the dropdown menu to choose Send message.In the Message template section, choose Use existing in the dropdown.Select the template you want to use from the dropdown.
Common support topics
Business Help Center