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Template pacing Updated: Dec 8, 2025 Template pacing is a mechanism that allows time for customers to provide early feedback on templates. This identifies and pauses templates that have received poor feedback or engagement, giving you enough time to adjust th...

Template pausingUpdated: Oct 22, 2025If a message template reaches the lowest quality rating (a status of Active - Low quality in WhatsApp Manager, or a quality_score of RED via API), it will automatically be paused for a period of time to protect the quality ...

Per-user marketing template message limitsUpdated: Feb 26, 2026Upcoming changesStarting March 3, 2025, we will take into account the overall volume of personal and business messages in a user’s inbox in addition to their recent marketing message read rates whe...

Template quality rating Updated: Oct 29, 2025 Every template has a quality rating based on usage, customer feedback, and engagement. Templates can have the following ratings, as reported by the API: GREEN - Indicates high quality. The template has received li...

Template reviewUpdated: Oct 31, 2025Cloud API reviews templates and variable parameters using machine learning to protect the security and integrity of Cloud API services. When Cloud API reviews templates and variable text, no information is shared with WhatsA...

Tap target title URL override Updated: Nov 13, 2025 This document explains how to send approved message templates using the tap_target_configuration component within a template message. Tap target override enables image-based, text-based, and header-less mess...

Configure message time-to-live Updated: Feb 27, 2026 If a message cannot be delivered to a WhatsApp user, delivery is retried for a period of time known as time-to-live (“TTL”), or the message validity period. You can customize the default TTL for authenticat...

Template groups Updated: Feb 27, 2026 This document describes how to create, manage, and measure template groups. Template groups allow you to associate a set of templates so it's easier to track their performance as a set when querying template metrics. L...

Template Comparison Updated: Nov 14, 2025 You can compare two templates by examining how often each one is sent, which one has the lower ratio of blocks to sends, and each template's top reason for being blocked. Requirements A User or System User access t...

Template migration Updated: Nov 14, 2025 This document describes how to migrate templates from one WhatsApp Business Account (WABA) to another. Note that migration doesn't move templates, it recreates them in the destination WABA. LimitationsTemplates can ...