About business portfolios

A business portfolio allows organizations to bring their Facebook Pages, Instagram accounts, Threads accounts, ad accounts, catalogs and other business assets together so you can manage them, and the people who access them, from one place using business tools such as Meta Business Suite.

Business portfolios help you:

• View and manage all your business assets, such as commerce accounts, datasets and apps, in one place. Learn more about how to set up and manage your business portfolio and business assets.
• Manage many people’s access and permissions to your portfolio and business assets so they only have access to what they need to do their job. Learn more about business portfolio access and business assets permissions.
• Run ads for your business across Facebook, Instagram and Threads.
• Create and manage Shops on Facebook and Instagram.
• Collaborate with business partners, agencies and consultants.
• Add system users and access Meta Business Tools and other APIs.
• Analyze insights across your Pages, Instagram accounts and Threads accounts.
• Identify security risks and how you can address them. Learn more about Security Center.
• View and manage requests and notifications about your business, accounts and assets.

Additionally, you need a business portfolio to do the following:

• Use Meta Business Suite.
• Enroll in monthly invoicing.
• Run ads about social issues, elections or politics.
• Verify your domain.
• Create a publisher block list.

To create a business portfolio, follow the instructions in this article.

• Create a business portfolio
• How Meta Business Suite works
• About users in your business portfolio