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"Customer service window" - 24 hours from the moment of receiving the last message from the client.If a client starts a WhatsApp conversation, no consent or templates are required within the "Customer service window".Messages that you send to the client outs...

The client is active if he sent you a message in this calendar month or you sent them;The number of received or sent messages is not counted in the tariff;The number of your operators is not counted in the tariff;The total number of subscribers per number is n...

Customer relationships are built through conversations Relationships are about more than a single message. That's why our rates are per 24-hour conversation session to enable businesses to provide the fast and conversational experiences customers want. Effec...

WhatsApp Business Platform: July 2025 pricing update Effective July 1, 2025 Pricing changed on October 1, 2026. This page records the July 2025 rules and is kept for historical reference. Meta now charges for service messages after the first 1,000 per business...