Utility templates | Developer Documentation

This document describes how to create and send utility templates.

Utility templates are typically sent in response to a user action or request, such as an order confirmation or update.

Utility templates have strict content requirements, particularly around marketing material. If you attempt to create or update a utility template with marketing material, the template will automatically be re-categorized as a marketing template.

See our template categorization documentation for content guidelines.

Utility templates support the following components: