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Limited-time offer templates | Developer Documentation

Limited-time offer templates

Updated: Nov 4, 2025
This document describes limited-time offer templates and how to use them.
Limited-time offer templates allow you to display expiration dates and running countdown timers for offer codes in template messages, making it easy for you to communicate time-bound offers and drive customer engagement.

Limitations

    Only templates categorized as MARKETING are supported.Footer components are not supported.Users who view a limited-time offer template message using that WhatsApp web app or desktop app will not see the offer, but will instead see a message indicating that they have received a message but that it’it's not supported in the client they are using.

    Creating limited-time offer templates

    Use the WhatsApp Business Account > Message Templates endpoint to create a limited-time offer template.

    Request syntax

    curl -X POST "https://graph.facebook.com/v23.0/<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates" \
  -H "Authorization: Bearer <ACCESS_TOKEN>" \
  -H "Content-Type: application/json" \
  -d '
{
    "name": "<TEMPLATE_NAME>",
    "language": "<TEMPLATE_LANGUAGE>",
    "category": "marketing",
    "components": [
      {
        "type": "header",
        "format": "<HEADER_FORMAT>",
        "example": {
          "header_handle": [
            "<HEADER_ASSET_HANDLE>"
          ]
        }
      },
      {
        "type": "limited_time_offer",
        "limited_time_offer": {
          "text": "<LIMITED_TIME_OFFER_TEXT>",
          "has_expiration": <HAS_EXPIRATION>
        }
      },
      {
        "type": "body",
        "text": "<BODY_TEXT>",
        "example": {
          "body_text": [<BODY_TEXT_VARIABLE_EXAMPLES>]
        }
      },
      {
        "type": "buttons",
        "buttons": [
          {
            "type": "copy_code",
            "example": "<OFFER_CODE_EXAMPLE>"
          },
          {
            "type": "url",
            "text": "<URL_BUTTON_TEXT>",
            "url": "<URL_BUTTON_URL>",
            "example": [
              "<URL_EXAMPLE_WITH_VARIABLE_EXAMPLE>"
            ]
          }
        ]
      }
    ]
  }'
    Request parameters
    
Placeholder

Description

Example Value

    <BODY_TEXT>
    String
    Required.

    
Body component text. Supports variables.

    
Maximum 600 characters.
    Good news, {{1}}! Use code {{2}} to get 25% off all Caribbean Destination packages!
    <BODY_TEXT_VARIABLE_EXAMPLES>
    Array of strings
    Required if body component text uses variables.

    
Array of example variable strings.

    
Must supply examples for all placeholders in <BODY_TEXT> string.

    
No maximum, but counts against <BODY_TEXT> maximum.
    ["Pablo","CARIBE25"]
    <HAS_EXPIRATION>
    Boolean
    Optional.

    
Set to true to have the offer expiration details appear in the delivered message.
    true
    <HEADER_ASSET_HANDLE>
    Media asset handle
    Required if using an image or video header.

    
Uploaded media asset handle. Use the Resumable Upload API to generate an asset handle.
    4::aW...
    <HEADER_FORMAT>
    Enum
    Required if using a header.

    
Can be IMAGE, or VIDEO.
    IMAGE
    <LIMITED_TIME_OFFER_TEXT>
    String
    Required.

    
Offer details text.

    
Maximum 16 characters.
    Expiring offer!
    <OFFER_CODE_EXAMPLE>
    String
    Required.

    
Example offer code.

    
Maximum 15 characters.
    CARIBE25
    <TEMPLATE_LANGUAGE>
    Enum
    Required.
    en_US
    <TEMPLATE_NAME>
    String
    Required.

    
Template name.

    
Maximum 512 characters.
    limited_time_offer_caribbean_pkg_2023
    <URL_BUTTON_TEXT>
    String
    Required.

    URL button label text. Supports 1 variable.

    
25 characters maximum.
    Book now!
    <URL_BUTTON_URL>
    String
    Required.

    
URL of website that loads in the device’s default mobile web browser when the URL button is tapped by the WhatsApp user.

    
Supports 1 variable appended to the end of the URL string.

    
Maximum 2000 characters.
    https://awesomedestinations.com/offers?code={{1}}
    <URL_EXAMPLE_WITH_VARIABLE_EXAMPLE>
    String
    Required if URL uses a variable.

    
Example URL with example variable appended to the end.

    
No maximum, but value counts against <URL_BUTTON_URL> maximum.
    https://awesomedestinations.com/offers?ref=n3mtql
    Offer expiration details
    The delivered message can display an offer expiration details section with a heading, an optional expiration timer, and the offer code itself.
    The expiration timer is a text string that is not customizable, but it will change to red text if the message is viewed and the offer code is expiring within the next hour. (You include the actual offer code and its expiration timestamp when you send the template in a template message.)
    Example request
    This is an example request to create a limited-time offer template that uses:
      an image header componentbody text component with variablesthe limited time offer componenta copy code buttona button URL with a variable
      curl 'https://graph.facebook.com/v17.0/102290129340398/message_templates' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer EAAJB...' \
-d '
{
  "name": "limited_time_offer_caribbean_pkg_2023",
  "language": "en_US",
  "category": "marketing",
  "components": [
    {
      "type": "header",
      "format": "image",
      "example": {
        "header_handle": [
          "4::aW..."
        ]
      }
    },
    {
      "type": "limited_time_offer",
      "limited_time_offer": {
        "text": "Expiring offer!",
        "has_expiration": true
      }
    },
    {
      "type": "body",
      "text": "Good news, {{1}}! Use code {{2}} to get 25% off all Caribbean Destination packages!",
      "example": {
        "body_text": [
          [
            "Pablo",
            "CARIBE25"
          ]
        ]
      }
    },
    {
      "type": "buttons",
      "buttons": [
        {
          "type": "copy_code",
          "example": "CARIBE25"
        },
        {
          "type": "url",
          "text": "Book now!",
          "url": "https://awesomedestinations.com/offers?code={{1}}",
          "example": [
            "https://awesomedestinations.com/offers?ref=n3mtql"
          ]
        }
      ]
    }
  ]
}'
      Example response
      {
  "id": "546151681022936",
  "status": "PENDING",
  "category": "MARKETING"
}
      Sending limited-time offer templates
      Use the WhatsApp Business Phone Number > Messages endpoint to send an approved limited-time offer template in a template message.
      Request syntax
      curl -X POST "https://graph.facebook.com/v23.0/<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/messages" \
  -H "Authorization: Bearer <ACCESS_TOKEN>" \
  -H "Content-Type: application/json" \
  -d '
{
    "messaging_product": "whatsapp",
    "recipient_type": "individual",
    "to": "<CUSTOMER_PHONE_NUMBER>",
    "type": "template",
    "template": {
      "name": "<TEMPLATE_NAME>",
      "language": {
        "code": "<TEMPLATE_LANGUAGE_CODE>"
      },
      "components": [
        {
          "type": "header",
          "parameters": [
            {
              "type": "<HEADER_TYPE>",
              "<HEADER_TYPE>": {
                "id": "<HEADER_ASSET_ID>"
              }
            }
          ]
        },
        {
          "type": "body",
          "parameters": [
            <BODY_VARIABLES>
          ]
        },
        {
          "type": "limited_time_offer",
          "parameters": [
            {
              "type": "limited_time_offer",
              "limited_time_offer": {
                "expiration_time_ms": <EXPIRATION_TIME>
              }
            }
          ]
        },
        {
          "type": "button",
          "sub_type": "copy_code",
          "index": 0,
          "parameters": [
            {
              "type": "coupon_code",
              "coupon_code": "<OFFER_CODE>"
            }
          ]
        },
        {
          "type": "button",
          "sub_type": "url",
          "index": <URL_BUTTON_INDEX>,
          "parameters": [
            {
              "type": "text",
              "text": "<URL_VARIABLE>"
            }
          ]
        }
      ]
    }
  }'
      Request parameters
      
Placeholder

Description

Example Value

      <BODY_VARIABLES>
      Array of objects
      Required if template body text uses variables.

      
Body text variable values. Define each variable as an individual object.
      {"type":"text","text":"Pablo"},{"type":"text","text":"CARIBE25"}
      <CUSTOMER_PHONE_NUMBER>
      String
      Required.

      
Phone number of customer who the template message should be sent to.
      +16505555555
      <EXPIRATION_TIME>
      Unix timestamp
      Required.

      
Offer code expiration time as a UNIX timestamp in milliseconds.
      1698562800000
      <HEADER_ASSET_ID>
      Media asset ID
      Required.

      
Uploaded media asset ID. Use the /PHONE_NUMBER_ID/media endpoint to generate an ID.
      1602186516975000
      <HEADER_TYPE>
      String
      Required.

      
Header type used by the template. Values can be image or video.
      image
      <OFFER_CODE>
      String
      Required if template uses a copy code button.

      
Offer code.

      
Maximum 15 characters.
      CARIBE25
      <TEMPLATE_LANGUAGE_CODE>
      Enum
      Required.

      
The template’s language and locale code.
      en_US
      <TEMPLATE_NAME>
      String
      Required.

      
The template’s name.
      limited_time_offer_caribbean_pkg_2023
      <URL_BUTTON_INDEX>
      Integer
      Required.

      
URL button index. If the template uses a copy code button, value must be 1.

      
If the template does not use a copy code button, the value must be 0.
      1
      <URL_VARIABLE>
      String
      Required if URL uses a variable.

      
URL variable value.

      
No maximum but value counts against URL string maximum of 2000 characters.
      n3mtql
      Example request
      Example request to send a limited-time offer template that uses:
        an image headerbody text variablesthe offer expiration detailsa copy code buttona URL button with a variable
        curl 'https://graph.facebook.com/v17.0/106540352242922/messages' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer EAAJB...' \
-d '
{
  "messaging_product": "whatsapp",
  "recipient_type": "individual",
  "to": "16505555555",
  "type": "template",
  "template": {
    "name": "limited_time_offer_caribbean_pkg_2023",
    "language": {
      "code": "en_US"
    },
    "components": [
      {
        "type": "header",
        "parameters": [
          {
            "type": "image",
            "image": {
              "id": "1602186516975000"
            }
          }
        ]
      },
      {
        "type": "body",
        "parameters": [
          {
            "type": "text",
            "text": "Pablo"
          },
          {
            "type": "text",
            "text": "CARIBE25"
          }
        ]
      },
      {
        "type": "limited_time_offer",
        "parameters": [
          {
            "type": "limited_time_offer",
            "limited_time_offer": {
              "expiration_time_ms": 1209600000
            }
          }
        ]
      },
      {
        "type": "button",
        "sub_type": "copy_code",
        "index": 0,
        "parameters": [
          {
            "type": "coupon_code",
            "coupon_code": "CARIBE25"
          }
        ]
      },
      {
        "type": "button",
        "sub_type": "url",
        "index": 1,
        "parameters": [
          {
            "type": "text",
            "text": "n3mtql"
          }
        ]
      }
    ]
  }
}'
        Example response
        {
  "messaging_product": "whatsapp",
  "contacts": [
    {
      "input": "16505555555",
      "wa_id": "16505555555"
    }
  ],
  "messages": [
    {
      "id": "wamid.HBgLMTY1MDUwNzY1MjAVAgARGBI5QTNDQTVCM0Q0Q0Q2RTY3RTcA"
    }
  ]
}
        
    
                
        
    
        

            
        
        
        
    
        

    
        

    
    
        
        
        
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