Business profiles | Developer Documentation

Business profiles

Updated: Oct 5, 2025

Your business phone ~~number’~~number's profile displays additional information such as address, website, and description. You can add this information when registering your phone number or update it later via WhatsApp Manager or API.

Viewing or updating your profile via WhatsApp Manager

To view or update your business profile via WhatsApp Manager:

Navigate to WhatsApp Manager⁠? > Account tools > Phone numbers.Select your business phone number.Click the Profile tab to view your current profile.Use the form to set new profile values.

Getting your profile via API

~~Use the~~ ~~GET /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/whatsapp_business_profile~~ ~~endpoint to request specific business profile fields:~~

Example request

curl 'https://graph.facebook.com/v25.0/106540352242922/whatsapp_business_profile?fields=about,address,description,email,profile_picture_url,websites,vertical' \
-H 'Authorization: Bearer EAAJB...'

Example response

~~Upon success:~~

{
"data": [
    {
"about": "Succulent specialists!",
"address": "1 Hacker Way, Menlo Park, CA 94025",
"description": "At Lucky Shrub, we specialize in providing a...",
"email": "[email protected]",
"profile_picture_url": "https://pps.whatsapp.net/v/t61.24...",
"websites": [
"https://www.luckyshrub.com/"
      ],
"vertical": "RETAIL",
"messaging_product": "whatsapp"
    }
  ]
}

Updating your profile via API

~~Use the~~ ~~POST /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/whatsapp_business_profile~~ ~~endpoint to update specific business profile fields:~~

Example request

curl 'https://graph.facebook.com/v25.0/106540352242922/whatsapp_business_profile' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer EAAJB...' \
--data-raw '
{
  "about": "Succulent specialists!",
  "address": "1 Hacker Way, Menlo Park, CA 94025",
  "description": "At Lucky Shrub, we specialize in providing a diverse range of high-quality succulents to suit your needs. From rare and exotic varieties to timeless classics, our collection has something for everyone.",
  "email": "[email protected]",
  "messaging_product": "whatsapp",
  "profile_picture_handle": "4::aW...",
  "vertical": "RETAIL",
  "websites": "[\n  \"https://www.luckyshrub.com\"\n]"
}'

Example response

~~Upon success:~~

{
"success": true
}