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Customer relationships are built through conversations Relationships are about more than a single message. That's why our rates are per 24-hour conversation session to enable businesses to provide the fast and conversational experiences customers want. Effec...

WhatsApp Business Platform: July 2025 pricing update Effective July 1, 2025 Pricing changed on October 1, 2026. This page records the July 2025 rules and is kept for historical reference. Meta now charges for service messages after the first 1,000 per business...