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WhatsApp Business Platform Drive revenue growth, boost efficiency, and deliver exceptional customer experiences with the WhatsApp Business Platform—our enterprise-grade APIs for messaging and calling. Get started

About the WhatsApp Business PlatformUpdated: Dec 5, 2025The WhatsApp Business Platform enables businesses to communicate with customers at scale.This documentation is intended for developers using our APIs. If you are looking for information on other ways to u...

Pricing on the WhatsApp Business PlatformUpdated: Mar 30, 2026This document explains how pricing works on the WhatsApp Business Platform.Cloud API and Marketing Messages API for WhatsAppTo align with industry-standards, effective July 1, 2025, Meta now charges...

Authentication-international ratesUpdated: Dec 12, 2025Specific countries have an authentication-international rate in our rate cards. If you send an authentication template message to a WhatsApp user whose country calling code is for a country that has an aut...

Conversation-based pricing (DEPRECATED)Updated: Nov 14, 2025Conversation-based pricing is deprecated. It was replaced on July 1, 2025, with per-message pricing. The document below is for reference purposes only.This document explains how conversation-based pri...

New pricing policy for AI Providers leveraging the WhatsApp Business PlatformUpdated: Mar 4, 2026This page is specific to “AI Providers” using the WhatsApp Business Platform. This does NOT change how Meta charges all other businesses using the WhatsApp Busines...

WhatsApp Cloud API Get StartedUpdated: Oct 1, 2025This guide helps developers quickly get started with the WhatsApp Cloud API. It covers the basic setup steps, including registering as a developer, creating a Meta app, sending your first message, and setting u...