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WhatsApp Business Platform Drive revenue growth, boost efficiency, and deliver exceptional customer experiences with the WhatsApp Business Platform—our enterprise-grade APIs for messaging and calling. Get started

About the WhatsApp Business Platform Updated: Dec 5, 2025 The WhatsApp Business Platform enables businesses to communicate with customers at scale. This documentation is intended for developers using our APIs. If you are looking for information on other ways ...

Pricing on the WhatsApp Business Platform Updated: Mar 30, 2026 This document explains how pricing works on the WhatsApp Business Platform. Cloud API and Marketing Messages API for WhatsApp To align with industry-standards, effective July 1, 2025, Meta now...

Authentication-international rates Updated: Dec 12, 2025 Specific countries have an authentication-international rate in our rate cards. If you send an authentication template message to a WhatsApp user whose country calling code is for a country that has an a...

Conversation-based pricing (DEPRECATED)Updated: Nov 14, 2025Conversation-based pricing is deprecated. It was replaced on July 1, 2025, with per-message pricing. The document below is for reference purposes only.This document explains how conversation-based pri...

New pricing policy for AI Providers leveraging the WhatsApp Business Platform Updated: Mar 4, 2026 This page is specific to “AI Providers” using the WhatsApp Business Platform. This does NOT change how Meta charges all other businesses using the WhatsApp Bus...

WhatsApp Cloud API Get Started Updated: Oct 1, 2025 This guide helps developers quickly get started with the WhatsApp Cloud API. It covers the basic setup steps, including registering as a developer, creating a Meta app, sending your first message, and settin...