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Connect your Facebook Page to WhatsApp

Connect your Facebook Page to WhatsApp

This article is intended for business owners using WhatsApp Business app. Understand the differences between the WhatsApp Business Platform and WhatsApp Business app.

Explore our help content library to find answers and troubleshoot issues.

We are rolling out a new recommended setup experience to the Traffic, Awareness and Engagement objectives which is similar to the Advantage+ campaign setup for the Sales, App promotion and Leads objectives.

You may see a campaign score of 100 and Advantage+ on for some options. Manual options are still available.

This means you may see slightly different steps to those described here for some objectives. Learn more.

Special ad category campaigns and pharmaceuticals campaigns may not have access to all Advantage+ features, or may see a different experience.

You can connect your Facebook Page to your WhatsApp to run ads that click to WhatsApp. These ads let you connect with customers when they click on a Send message button on your Facebook, Instagram or WhatsApp ads to start a conversation in WhatsApp.

You can connect multiple WhatsApp numbers to your Facebook Page to manage communications and run ads using different numbers for better customer engagement.

This article also covers how to disconnect your Facebook Page from WhatsApp.

Before you begin

Note: If you use the WhatsApp Business Platform, don't follow the steps in this article. Learn how to request to connect your Facebook Page to a WhatsApp Business Platform phone number instead.

Connect a Facebook Page to your WhatsApp

You can connect a Facebook Page to your WhatsApp from your Page settings, from Ads Manager, or from the WhatsApp Business app.

To connect your Facebook Page to WhatsApp from the WhatsApp Business app, visit this WhatsApp help center article.

To connect from your Facebook Page settings:

  1. Go to your Facebook Page.
  2. Click on your profile picture in the top right.
  3. Click on See all profiles and choose your desired Page.
  4. Click on the Facebook Page profile picture in the top right.
  5. Click Settings.
  6. Under Permissions, click Linked accounts.
  7. Click WhatsApp.
  8. Choose your country code and enter your WhatsApp Business phone number.
  9. Click Send Whatsapp code.
  10. Input the confirmation code that you receive.
  11. Click Confirm.

To connect from Ads Manager:

  1. Go to Ads Manager.
  2. Click Create and select an objective that supports WhatsApp (such as Messages, Conversions or Traffic).
  3. Choose the business Page you want to use.
  4. Go to the Ad set level and find WhatsApp under Message destinations.
  5. Click Connect account.
  6. Enter your WhatsApp Business phone number and follow the verification steps.

You've connected your Facebook Page to your WhatsApp.

If you receive a “WhatsApp number is linked to another Facebook business” error message, this may be because your WhatsApp phone number is already linked to another Facebook business. In this case, you’ll have to remove your WhatsApp phone number as a business asset.

Disconnect your Page and WhatsApp account

To disconnect your Page and WhatsApp account:

  1. Go to Facebook.
  2. Click your profile photo in the top right.
  3. Click See all profiles, then select the Page you want to switch into.
  4. Click your Page's profile picture in the top right of Facebook.
  5. Click Settings & privacy, then click Settings.
  6. In the left menu under Permissions, click Linked accounts.
  7. Click WhatsApp.
  8. Click Remove, then click Remove to confirm.
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