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WhatsApp Mailing

Last update: 24.01.2022
  • "Customer service window" - 24 hours from the moment of receiving the last message from the client.

  • If a client starts a WhatsApp conversation, no consent or templates are required within the "Customer service window".

  • Messages that you send to the client outside of the "Customer service window", including if you want to write first in WhatsApp, must follow a template (HSM - Highly Structured Message) and the client must provide the consent of such messages in advance. 

  • Message templates for sending outside of the "Customer service window" are pre-agreed with WhatsApp. Templates approval is free at any tariff. Templates can be with buttons.

  • If a customer responds to a template message, a "Customer service window" opens, which does not require templates.

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