# WhatsApp for Everbridge
# WhatsApp for Everbridge installation manual
# Step by step instruction
1. Open Settings.
2\. Select “Everbridge Open” section, then “Response Subscriptions”, and then “Webhooks”.
3\. To create a new webhook, click “New Webhook”.
1\) Fill in “Name”;
2\) Fill in “Callback URL”:
https://whatsapp-for-everbridge.chatarchitect.com/everbridge\_v3/?app=**{app}**&secret=**{secret}**&access\_key\_id=**{access\_key\_id}**&secret\_key=**{secret\_key}**
WhatsApp APP key **{app}** and WhatsApp Secret key **{secret}**: you need to get from our support.
Everbridge Access key **{access\_key\_id}** & Everbridge Secret key **{secret\_key}**: you need to get from Everbridge admins.
3\)
Choose “Callback Format”, fill in “Username” and “Password”. Click OK.
4\. Select “Everbridge Open” section, then “Response Subscriptions”, then “Profiles”, and click “New Profile”.
5\. Fill in “Profile Name”. Select the necessary webhook. Click “Save”.
6\. Go to “Incidents”. Select “Templates”.
7\. Click “New Incident Template”.
8\. Fill in “Name” and choose “Category”.
9\. Select all the necessary variables. Their order can be rearranged in the “PREVIEW & EDIT” section.
10\. In the Chatarchitect app (https://wtargeted.com/settings), find the necessary template and copy its ID (including the brackets).
11\. In Everbridge, in the “PREVIEW & EDIT” section, paste the copied template’s ID into the WhatsApp Code.
12\. Fill in the input fields of the template’s variables with values.
13\. In the Chatarchitect app, copy the necessary template by clicking the Copy button.
14\. In Everbridge, select “Outgoing Message” and paste the copied template into “All delivery methods”.
15\. Select the “Contacts” section. Click “Preview contacts”.
16\. Click “Select” and choose contacts who will receive the message. Click OK.
17\. Go to “Settings” section. Click “Edit”.
18\. Select the necessary Delivery Order. In Delivery methods, select WhatsApp.
19\. Select the necessary Profile and set all the necessary options.
20\. In the “Permissions” section, select all the necessary operator permissions.
21\. Click “Save” to save the template.
22\. Select “Incidents” - “Launch Incident”.
23\. Select the necessary template from the list.
24\. Set the values of the template’s variables.
25\. Specify the sending options and click “Review”.
26\. To send the message, click “Send”.
27\. The message will be sent to the contacts you had selected in the 16th step.
# How to create a template for WhatsApp Business API
## Step-by-step instructions how to create a template in our app
1\. First of all, you need to open [wtargeted.com/](https://wtargeted.com/) and click on the "Facebook Login" button or "Google Login" button
2\. After you have logged in to your google \\ facebook account, you must enter your PERSONAL phone number on which there is a WhatsApp application, a verification code will be sent to it (not to be confused with the number that you connected with us)
3\. Put your App key and Secret and press "Yes, continue".
4\. After this, an app menu will be opened. Click on the "Submit template" button.
5\. Select the desired language and template type.
Write your message with variables in the first column. For example, "Hello, our employee will answer you as soon as possible. Ticket {{1}} has been created." Variables should be in braces {{}}.
Write a sample message replacing the variables with meaningful information in the second column. For example, "Hello, our employee will answer you as soon as possible. Ticket \[999TTT\] has been created.". The placeholder is square brackets \[\].
Then click "Submit Template".
6\. After review, your template will appear in "Approved templates".
Don't forget to click on the "refresh" button.
# How to improve your mailling
# How to improve your Template
When preparing a mailing campaign, one of the most common questions is: *How can I create an effective newsletter without risking being blocked?* In this article, we’ll share practical recommendations to help you achieve that.
## Text Length
Meta recommends keeping marketing templates under 500 characters to maximize customer engagement. The optimal range is 300–500 characters. In practice, this means keeping your message concise and focused: present the essence of your offer in just a few sentences instead of overwhelming readers with a wall of text.
## Personalization with Variables
Personalization significantly improves the effectiveness of your campaigns. Using variables such as the customer’s name is a simple but powerful way to make your messages feel more personal. After all, everyone appreciates being addressed directly.
## Use of Media
Adding visuals such as bright images or short videos is a proven way to increase click-through rates. High-quality media design not only attracts attention but also serves as an important driver of conversions.
## Action Buttons
Quick-reply buttons are an excellent tool for faster customer interaction. A single click is always easier than typing a response.
In addition, action buttons can redirect users directly to your website or phone number, making the communication process seamless and convenient.
## Unsubscribe Button
Meta recommends including an “Unsubscribe” button in mass-mailing templates, and we strongly support this practice. It’s much better to give customers an easy, native way to opt out than to risk complaints or negative feedback.
## Conclusion
If you want your newsletter to deliver high engagement and strong conversion rates, make sure your template includes all of the elements listed above: concise copy, personalization, engaging visuals, action buttons, and an unsubscribe option.
**Important Note:** Templates containing images or call-to-action buttons (such as a website link or phone number) can only be approved via chat with our support team: [wa.me/421233221242
wa.me/17377101702](https://wa.me/74956686361)