Utility templates | Developer Documentation

Utility templates 
 Updated: Nov 14, 2025 
 This document describes how to create and send utility templates. 
 Utility templates are typically sent in response to a user action or request, such as an order confirmation or update. 
 
 Utility templates have strict content requirements, particularly around marketing material. If you attempt to create or update a utility template with marketing material, the template will automatically be re-categorized as a marketing template. 
 See our template categorization documentation for content guidelines. 
 
 
 
 Supported components 
 Utility templates support the following components: 
 1 header (optional; all types supported) 1 body 1 footer (optional) Up to 10 buttons (optional). Supported types: 
 Call request Copy code Phone number Quick-reply URL