# Template quality rating | Developer Documentation

<div id="bkmrk-template-quality-rat">## Template quality rating

<div><span>Updated: Oct 29, 2025</span></div><div>Every template has a quality rating based on usage, customer feedback, and engagement. Templates can have the following ratings, as reported by the API:</div>
<span>`GREEN` - Indicates high quality. The template has received little to no negative feedback from WhatsApp users. The template can be sent.</span><span>`YELLOW` - Indicates medium quality. The template has received negative feedback from multiple WhatsApp users, or low read-rates, and may soon become paused or disabled. Message templates with this status can still be sent.</span><span>`RED` - Indicates low quality. The template has received negative feedback from multiple WhatsApp users, or low read-rates. The template can be sent, but is in danger of being paused or disabled soon. We recommend that you address the issues that users are reporting. are reporting.</span><span>`UNKNOWN` - Indicates a quality score is still pending, because it has yet to receive WhatsApp user feedback or read-rate data. The template can be sent.</span><div>Newly created templates have a quality score of `UNKNOWN`, but their rating will change automatically as usage, feedback, and engagement signal is collected over time.</div><div>Quality ratings factor into [template pacing](/books/meta-whatsapp/page/template-pacing-developer-documentation) and [template pausing](/books/meta-whatsapp/page/template-pausing-developer-documentation), which can affect template delivery. If a template continuously receives negative feedback or low engagement, it can eventually affect the template's status. If the status changes to anything other than `APPROVED`, the template cannot be sent in template messages unless its `APPROVED` status is restored.</div><div id="bkmrk-get-template-quality-3"><div id="bkmrk-get-template-quality-4"><div>### Get template quality rating via WhatsApp Manager

</div></div></div><div>The [Manage templates<span>?</span>](https://business.facebook.com/latest/whatsapp_manager/message_templates) panel in WhatsApp Manager also displays template quality ratings for templates that have an approved status:</div>
<span>Active - **Quality pending** (equates to an `UNKNOWN` quality score)</span><span>Active - **High quality** (equates to a `GREEN` quality score)</span><span>Active - **Medium quality** (equates to a `YELLOW` quality score)</span><span>Active - **Low quality** (equates to a `RED` quality score)</span><div id="bkmrk-see-also"><div id="bkmrk-see-also-1"><div>### See also

</div></div></div>
<span>[About your WhatsApp Business message template's quality rating<span>?</span>](https://www.facebook.com/business/help/766346674749731)</span></div>