## Single-product message templates

Updated: Mar 3, 2026

This document describes single-product message (SPM) templates, their uses, and how to use them.

SPM templates are marketing templates that allow you to present a single product from your ecommerce catalog, accompanied by a product image, product title, and product price (all pulled from your product within your catalog), along with customizable body text, optional footer text, and an interactive **View** button.

![](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-xqycngsi.png)

WhatsApp users can tap the button to see details about the product, and can add or remove the product from the WhatsApp shopping cart:

![](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-mka2tzi6.png)

If the WhatsApp user adds the product to the cart and submits an order, you will be notified via webhook and the user will see that an order has been placed:

![](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-y8humdpw.png)

Users who place an order are also able to use the View details button to see information about the order:

![](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-rknkb0zw.png)

### Limitations

Customers must be using WhatsApp v2.22.24 or greater.Message forwarding is disabled for SPM templates.

### Catalogs

You must have an ecommerce product catalog, with inventory, connected to your WhatsApp Business Account. See the Cloud API [Commerce](/books/meta-whatsapp/page/catalogs-overview-developer-documentation) guide to learn more about connecting a catalog to your account.