# Onboard business customers | Developer Documentation

<div id="bkmrk-onboard-business-cus">## Onboard business customers

<div><span>Updated: Feb 10, 2026</span></div><div><span></span><div>Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.</div></div><div>The MM API for WhatsApp onboarding process is designed to be simple for you as a partner to adopt, making it quick and easy for [solution providers](/books/meta-whatsapp/page/solution-providers-developer-documentation) (including Solution Partners, Tech Providers, and Tech Partners) to onboard current customers from Cloud API onto the MM API for WhatsApp. If your business directly integrates with Cloud API without a partner, follow the instructions below to accept the Terms of Service and onboard to the MM API for WhatsApp via WhatsApp Manager.</div><div id="bkmrk-before-you-begin"><div id="bkmrk-before-you-begin-1"><div>### Before you begin

</div></div></div><div>Your app must have advanced access for the following permissions:</div>
<span>**`whatsapp_business_messaging`**: This permission allows the app to call the MM API for WhatsApp to send messages.</span><span>**`whatsapp_business_management`**: This permission enables the app to manage WABAs, Phone Numbers, and Templates via [WhatsApp Business Management API](/books/meta-whatsapp/page/analytics-developer-documentation).</span><span>**`ads_read`** (optional): This permission grants the app access to the [Insights API](https://developers.facebook.com/docs/marketing-api/insights), allowing partners to retrieve metrics on conversions.</span><div>If your app does not already have advanced access for these permissions, request advanced access via [App Review](/books/meta-whatsapp/page/app-review-developer-documentation).</div><div id="bkmrk-solution-partner-int"><div id="bkmrk-solution-partner-int-1"><div>### Solution partner integration overview

</div></div></div><div>To assist your customers in using the MM API for WhatsApp, several steps are required:</div><div><table><thead><tr><th><span>Step </span></th><th><span>Notes </span></th></tr></thead><tbody><tr><td><div><div>1: Onboard yourself</div></div></td><td><div><div>Enroll via [App Dashboard](https://developers.facebook.com/apps) and follow instructions under the [Onboarding yourself](#bkmrk-onboarding-yourself-1).</div></div></td></tr><tr><td><div><div>2: Send messages</div></div></td><td><div><div>Same Template endpoint and message send payload as Cloud API - only the ‘send message’ endpoint changes.</div></div></td></tr><tr><td><div><div>3: View metrics</div></div></td><td><div><div>**New!** Integrate with the Insights API to view the metrics as Cloud API (sent/read/delivered), plus new metrics like Website and App conversions.</div></div></td></tr></tbody></table>

</div><div id="bkmrk-onboarding-yourself"><div id="bkmrk-onboarding-yourself-1"><div>### Onboarding yourself

</div></div></div><div id="bkmrk-register-yourself-fo"><div id="bkmrk-register-yourself-fo-1"><div>#### Register yourself for MM API for WhatsApp

</div></div></div><div>To enroll, a solution provider must:</div>
<span>Navigate to the **[App Dashboard](/apps)** &gt; **WhatsApp** &gt; **Quickstart** panel</span><span>On the **Quickstart** page, locate the “Improve ROI with Marketing Messages API for WhatsApp” card and click the “Get started” button</span><span>Request any missing app review permissions by clicking the “Request permission” button. See “[Submit for app review](/books/meta-whatsapp/page/app-review-developer-documentation)” for more information</span><span>Click on “Continue to integration guide” to accept the Terms of Service</span><div>![](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-qgaeeueg.png)</div><div>![](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-dt3adbup.png)</div><div id="bkmrk-submit-for-app-revie"><div id="bkmrk-submit-for-app-revie-1"><div>#### Submit for app review for Advanced App permissions

</div></div></div><div>Solution Providers must use an App with the following Advanced App permissions, when using the MM API for WhatsApp.</div><div>If you do not already have an App with the following Advanced App Permissions, it is necessary for your App to go through [App review](/books/meta-whatsapp/page/app-review-developer-documentation):</div><div><table><thead><tr><th><span>Advanced App Permission </span></th><th><span>Required in order to do the following on behalf of your customer </span></th></tr></thead><tbody><tr><td><div><div>`whatsapp_business_messaging`</div></div></td><td><div><div>Call the MM API for WhatsApp ‘send messages’ endpoint, to send messages via Marketing Messages API for WhatsApp</div></div></td></tr><tr><td><div><div>`whatsapp_business_management`</div></div></td><td><div><div>Call WABA, Phone Number, and Template endpoints, for managing WABAs, Phone Numbers, and Templates; and retrieve basic metrics via [WhatsApp Business Management API](/books/meta-whatsapp/page/analytics-developer-documentation)</div></div></td></tr><tr><td><div><div>`ads_read` (optional)</div></div></td><td><div><div>This permission is optional, and is only required to call the [Insights API](https://developers.facebook.com/docs/marketing-api/insights), allowing a partner to fetch advanced metrics on conversions (e.g. Web conversions, App conversions)</div></div></td></tr></tbody></table>

</div><div>For the app review submission, prepare a screen recording of how each permission is used. It is recommended to show a sample of each action in the “Required in order to do …” column above, to demonstrate each permission in use.</div><div id="bkmrk-help-the-business-se"><div id="bkmrk-help-the-business-se-1"><div>### Help the business set up Conversion measurement

</div></div></div><div>See [Setting up conversion measurement](/books/meta-whatsapp/page/setting-up-conversion-measurement-developer-documentation) for details on how businesses can measure when a marketing message from MM API for WhatsApp leads to a conversion (e.g. add to cart, purchase).</div><div>Partners are **strongly recommended** to work with their clients to set up Conversion reporting, so that they can take advantage of measuring the improved metrics and optimizations MM API for WhatsApp provides.</div><div id="bkmrk-sending-messages"><div id="bkmrk-sending-messages-1"><div>### Sending messages

</div></div></div><div>See [Sending messages](/books/meta-whatsapp/page/send-marketing-messages-developer-documentation) for documentation on how to send messages and receive webhooks on behalf of your customers via MM API for WhatsApp.</div><div id="bkmrk-viewing-metrics"><div id="bkmrk-viewing-metrics-1"><div>### Viewing metrics

</div></div></div><div>See the Guide to [Viewing metrics](/books/meta-whatsapp/page/viewing-metrics-developer-documentation) for documentation on how to:</div>
<span>Fetch the IDs of the Ad entities mapped to a business’ WABAs and Templates, in order to call Insights APIs.</span><span>Fetch metrics for messages sent via MM API for WhatsApp.</span><div>Partners are **strongly recommended** to fetch metrics using the Ads Insights APIs (not Business Management APIs), as these APIs provide richer metrics reporting, including conversion reporting from sources such as Web and App conversion events.</div><div>After integrating with reporting APIs (Insights API recommended), surface these metrics in your dashboards and APIs for your customers to use.</div><div>Reach out to your Partner Manager for suggestions on metrics best practices, including a copy of Meta’s “**Business Messaging Reporting Dashboards Playbook**” for partners.</div></div>