# Messaging Limits | Developer Documentation

<div id="bkmrk-messaging-limitsupda">## Messaging Limits

<div><span>Updated: Nov 26, 2025</span></div><div><div>The `messaging_limit_tier` field, which used to return a business phone number's messaging limit, has been deprecated. [Request](#bkmrk-via-api-1) the `whatsapp_business_manager_messaging_limit` field instead.</div></div><div>This document describes messaging limits for the WhatsApp Business Platform.</div><div>Messaging limits are the maximum number of unique WhatsApp user phone numbers your business can deliver messages to, outside of a [customer service window](/books/meta-whatsapp/page/sending-messages-developer-documentation), within a moving 24-hour period.</div><div>Messaging limits are calculated and set at the business portfolio level and are shared by all business phone numbers within a portfolio. This means that if a business portfolio has multiple business phone numbers, it's possible for one number to consume all of the portfolio's messaging capability within a given period.</div><div>Newly created business portfolios have a messaging limit of 250, but this limit can be increased to:</div><span>2,000 (by completing a [scaling path](#bkmrk-scaling-paths-1))</span><span>10,000 (via [automatic scaling](#bkmrk-automatic-scaling-1))</span><span>100,000 (via automatic scaling)</span><span>Unlimited (via automatic scaling)</span><div id="bkmrk-increasing-your-limi"><div id="bkmrk-increasing-your-limi-1"><div>### Increasing your limit

</div></div></div><div>You can increase your messaging limit to 2,000 by completing one of the [scaling paths](#bkmrk-scaling-paths-1) below. After that, we will automatically increase your limit to the next higher limit if you meet our [automatic scaling criteria](#bkmrk-automatic-scaling-1).</div><div id="bkmrk-scaling-paths"><div id="bkmrk-scaling-paths-1"><div>#### Scaling paths

</div></div></div><span>[Verify your business<span>?</span>](https://www.facebook.com/business/help/2058515294227817)</span><span>Have your [solution provider verify your business](/books/meta-whatsapp/page/partner-led-business-verification-developer-documentation) (if you were onboarded by one)</span><span>Send 2,000 delivered messages outside of customer service windows to unique WhatsApp user phone numbers within a 30-day moving period, using templates with a high [quality rating](/books/meta-whatsapp/page/template-quality-rating-developer-documentation).</span><div>Once you complete one of these paths, we will analyze your [message quality](/books/meta-whatsapp/page/sending-messages-developer-documentation). Based on this analysis, your number's eligibility for automatic scaling will either be approved or denied.</div><div id="bkmrk-approvals"><div id="bkmrk-approvals-1"><div>#### Approvals

</div></div></div><div>If your request is approved, we will immediately increase your business phone number's messaging limit to 2,000 and notify you by email and developer alert. In addition, a [business\_capability\_update](/books/meta-whatsapp/page/business-capability-update-webhook-reference-developer-documentation) webhook will be triggered with `max_daily_conversations_per_business` (for webhooks v24.0 and newer) and `max_daily_conversation_per_phone` (for v23.0 and older, until February, 2026) set to the new limit.</div><div>Additional messaging limit increases for your number can now happen automatically, via [automatic scaling](#bkmrk-automatic-scaling-1).</div><div id="bkmrk-denials"><div id="bkmrk-denials-1"><div>#### Denials

</div></div></div><div>If your request is denied, we will maintain your business phone number's messaging limit at its current level and notify you via email and developer alert. In addition, an [account\_alerts](/documentation/business-messaging/whatsapp/webhooks/reference/account_alerts) webhook will be triggered, with the `alert_type` and `alert_description` properties indicating alternate methods you can pursue to increase your limit.</div><div><table><thead><tr><th><span>`alert\_type` Value </span></th><th><span>Action you can take </span></th></tr></thead><tbody><tr><td><div><div>`INCREASED_CAPABILITIES_ELIGIBILITY_DEFERRED`</div></div></td><td><div><div>Send 2,000 delivered messages outside of customer service windows to unique WhatsApp user phone numbers in a 30-day moving period, using templates with a high [quality rating](/books/meta-whatsapp/page/template-quality-rating-developer-documentation).</div></div></td></tr><tr><td><div><div>`INCREASED_CAPABILITIES_ELIGIBILITY_FAILED`</div></div></td><td><div><div>Send 2,000 delivered messages outside of customer service windows to unique WhatsApp user phone numbers within a 30-day moving period, using templates with a high [quality rating](/books/meta-whatsapp/page/template-quality-rating-developer-documentation).</div></div></td></tr><tr><td><div><div>`INCREASED_CAPABILITIES_ELIGIBILITY_NEED_MORE_INFO`</div></div></td><td><div><div>[Verify your identity<span>?</span>](https://www.facebook.com/business/help/587323819101032), or send 2,000 delivered messages outside of customer service windows to unique WhatsApp user phone numbers within a 30-day moving period, using templates with a high [quality rating](/books/meta-whatsapp/page/template-quality-rating-developer-documentation).</div></div></td></tr></tbody></table>

</div><div id="bkmrk-automatic-scaling"><div id="bkmrk-automatic-scaling-1"><div>### Automatic scaling

</div></div></div><div>Once your business portfolio's messaging limit has been increased to 2,000, we will determine if it should be increased further according to the following criteria:</div><span>You are sending [high-quality messages](/books/meta-whatsapp/page/sending-messages-developer-documentation) across all of your business phone numbers and templates</span><span>In the last 7 days, your business has utilized at least half of your current messaging limit</span><div>If these criteria are met, we will increase your portfolio's limit by one level within 6 hours.</div><div id="bkmrk-checking-your-limit"><div id="bkmrk-checking-your-limit-1"><div>### Checking your limit

</div></div></div><div id="bkmrk-via-meta-business-su"><div id="bkmrk-via-meta-business-su-1"><div>#### Via Meta Business Suite

</div></div></div><div>Your business phone number's current messaging limit is displayed in the [WhatsApp Manager<span>?</span>](https://business.facebook.com/wa/manage/home/) &gt; **Account tools** &gt; **Messaging limits** panel:</div><div>![](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-xxjmo06l.png)</div><div id="bkmrk-via-api"><div id="bkmrk-via-api-1"><div>#### Via API

</div></div></div><div>Note that the `messaging_limit_tier`, which used to return the phone number's messaging limit, has been deprecated.</div></div>