# Deep links | Developer Documentation

<div id="bkmrk-deep-linksupdated%3A-f">## Deep links

<div><span>Updated: Feb 10, 2026</span></div><div><span></span><div>Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available.</div></div><div>You can map an [Android deep link<span>?</span>](https://l.facebook.com/l.php?u=https%3A%2F%2Fdeveloper.android.com%2Ftraining%2Fapp-links%2Fdeep-linking&h=AT5ztASnqn8MtmdCz4OqQ1_YbODtOwkw3MgzqS0ctYDkm0V_-i7Ix2zbrfkjsZ-pFSxHxJhP9ioBcpWrWb5HQIgr5sbBKLTKIIKilr2G-wfQ4QKHky0l3AZqICPBies8dH6zhRAyL8Mqcq2OIy5dQg) to a marketing template URL button that, when tapped, loads a particular location or content within your app.</div><div>![](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-h1jggr2m.png)</div><div>If you have not onboarded to the Marketing Messages API for WhatsApp (MM API for WhatsApp), your marketing templates will not display any conversion metrics. Learn more about how to [measure conversion](/books/meta-whatsapp/page/setting-up-conversion-measurement-developer-documentation).</div><div id="bkmrk-template-creation-vi"><div id="bkmrk-template-creation-vi-1"><div>### Template creation via WhatsApp Manager

</div></div></div><div>To create a template with a button mapped to an Android deep link:</div>
<span>Access [WhatsApp Manager<span>?</span>](https://business.facebook.com/latest/whatsapp_manager/).</span><span>Navigate to the **Message templates** &gt; **Manage templates** panel and click the **Create template** button.</span><span>Select **Marketing** (tab) &gt; **Custom** (radio button) and click the **Next** button.</span><span>In the **Buttons** section, click the **+ Add buttons** dropdown menu and select **Visit website**.</span><span>Check the **Track app conversions** checkbox to reveal the deep link fields (pictured below).</span><span>Complete each field using their tooltips or [form field](#bkmrk-form-fields-1) descriptions below as guidance.</span><span>Add any additional components you'd like your template to use, name your template, and submit it for approval.</span><div>Note that you can also use the **Manage templates** panel to edit an existing template and add a deep link-mapped button, but the template will have to undergo template review again.</div><div>![](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-vijkfmys.png)</div><div id="bkmrk-form-fields"><div id="bkmrk-form-fields-1"><div>#### Form fields

</div></div></div><div><table><thead><tr><th><span>Field label </span></th><th><span>Description </span></th><th><span>Example value </span></th></tr></thead><tbody><tr><td><div><div>Android deep link</div></div></td><td><div><div>**Required.** Android deep link URI.</div></div></td><td><div><div>luckyshrub://deals/summer_solstice</div></div></td></tr><tr><td><div><div>Android fallback URL</div></div></td><td><div><div>**Optional.** Fallback URL. If the WhatsApp client cannot load the deep link URI, the client will load this URL in the device's default web browser.</div><div>If omitted, the client will attempt to load the URL specified in the Website URL field instead.</div></div></td><td><div><div>https://www.luckyshrub.com/deals/summer_solstice</div></div></td></tr><tr><td><div><div>Button Text</div></div></td><td><div><div>**Required.** Button label text. Maximum 25 characters.</div></div></td><td><div><div>View deal</div></div></td></tr><tr><td><div><div>Meta app ID</div></div></td><td><div><div>**Required.** This is a list of the Meta app(s) associated with your business portfolio. Select the app whose access token you will use to send the template.</div></div></td><td><div><div>Lucky Shrub (634974688087057)</div></div></td></tr><tr><td><div><div>Type of Action</div></div></td><td><div><div>Required.</div><div>Must be set to **Visit website**.</div></div></td><td><div><div>Visit website</div></div></td></tr><tr><td><div><div>URL Type</div></div></td><td><div><div>**Required.** Set to **Static** if your Android deep link or Android fallback URL has no dynamic values, otherwise set to **Dynamic**.</div></div></td><td><div><div>Static</div></div></td></tr><tr><td><div><div>Website URL</div></div></td><td><div><div>**Required.**</div><div>URL of a website to load if the WhatsApp user views the message on a non-Android device, or if the WhatsApp client cannot load your Android deep link URI and no Android fallback URL is specified.</div></div></td><td><div><div>https://www.luckyshrub.com/</div></div></td></tr></tbody></table>

</div><div id="bkmrk-viewing-metrics"><div id="bkmrk-viewing-metrics-1"><div>### Viewing metrics

</div></div></div><div>See our [Viewing metrics](/books/meta-whatsapp/page/viewing-metrics-developer-documentation) document.</div></div>