Catalog messages | Developer Documentation

Catalog messages
Updated: Mar 3, 2026
Catalog messages let you showcase your product catalog entirely within WhatsApp.
Catalog messages display a product thumbnail header image of your choice, custom body text, a fixed text header, a fixed text sub-header, and a View catalog button.
When a customer taps the View catalog button, your product catalog appears within WhatsApp.
Requirements
You must have inventory uploaded to Meta in an ecommerce catalog connected to your WhatsApp Business Account?.
Post body
Properties
Placeholder 
Description 
Sample Value 
<BODY_TEXT>
String
Required.
Text to appear in the message body.
Maximum 1024 characters.
Hello! Thanks for your interest. Ordering is easy. Just visit our catalog and add items to purchase.
<FOOTER_TEXT>
String
Optional.
Text to appear in the message footer.
Maximum 60 characters.
Best grocery deals on WhatsApp!
<THUMBNAIL_PRODUCT_RETAILER_ID>
String
Optional.
Item SKU number. Labeled as Content ID in the Commerce Manager.
The thumbnail of this item will be used as the message's header image.
If the 
parameters object is omitted, the product image of the first item in your catalog will be used.
2lc20305pt
<TO>
String
Customer phone number.
+16505551234