# Automatic Events API | Developer Documentation

<div id="bkmrk-automatic-events-api">## Automatic Events API

<div><span>Updated: Nov 18, 2025</span></div><div>Business customers who access Embedded Signup can opt in to automatic event identification:</div><div>![Embedded Signup opt-in screen for automatic event identification](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-8ipcbofb.png)</div><div>If a business customer opts in, Meta use a combination of regex and natural language processing to analyze the customer’s new message threads originating from Click-to-WhatsApp ads. If our analysis determines that a lead gen or purchase event occurred, an [automatic\_events](/books/meta-whatsapp/page/automatic-events-webhook-reference-developer-documentation) webhook is triggered, describing the event. You can then report the event for the customer using the [Conversions API](https://developers.facebook.com/docs/marketing-api/conversions-api) so the customer can use it on a Meta surface (in 2026, see [Limitations](#bkmrk-limitations-1) below).</div><div>To learn more about how this feature works, see these [additional resources<span>⁠</span>](https://l.facebook.com/l.php?u=https%3A%2F%2Fmeta.highspot.com%2Fitems%2F6839e4fecd0bb354418ee7ec&h=AT5hf4PvOjJ2FESmflL5yRwOnD3Vqw7s3Z2dtG9ET8oRj2yl5Y9lzMjyYZ1NkK3joSx93uvicJaJJpmDRP9WUw4eSC3I-BnSPpQGOM5BY3eCQM8HLmzGGzxeMnuc3VV7SAG0m-QtHe47ckg4RAc9zA).</div><div id="bkmrk-limitations"><div id="bkmrk-limitations-1"><div>### Limitations

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<span>Automatic event identification is a new feature. Your business customers won’t see or use automatic events reported via Conversions API in Meta surfaces until 2026. However, you can surface this information to your customers using your own solution before then. This allows them to gain a deeper understanding of their own customers’ needs, preferences, and ad performance.</span><span>Automatic event identification is not available to business customers in the European Union, United Kingdom, or Japan.</span><div id="bkmrk-requirements"><div id="bkmrk-requirements-1"><div>### Requirements

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<span>You have already [implemented](/books/meta-whatsapp/page/implementation-developer-documentation) Embedded Signup and are able to onboard business customers who complete the flow.</span><span>Your [webhook server](/books/meta-whatsapp/page/create-a-webhook-endpoint-developer-documentation) is successfully processing webhooks.</span><div id="bkmrk-enabling-and-disabli"><div id="bkmrk-enabling-and-disabli-1"><div>### Enabling and disabling via Meta Business Suite

</div></div></div><div>Business customers who have already been onboarded via Embedded Signup can enable automatic event identification using Meta Business Suite.</div><div>![A WhatsApp Business Account selected in the Meta Business Suite's settings panel, with the summary tab showing checkboxes for opting in.](https://support2.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-hce9tvd9.png)</div><div>If a business customer who you have already onboarded wants to enable this feature, you can send them these instructions:</div>
<span>Access Meta Business Suite at [https://business.facebook.com<span>⁠</span>](https://business.facebook.com).</span><span>Navigate to **Settings** &gt; **Accounts** &gt; **WhatsApp accounts** and click your WhatsApp Business Account.</span><span>Scroll down to **Privacy and data sharing** in the **Summary** tab.</span><span>Use the “**Automatically identify**... “ toggles to enable or disable automatic event identification as desired.</span></div>