# Create a new template for ads that click to message

<div id="bkmrk-create-a-new-templat"><div id="bkmrk-create-a-new-templat-1"><div><div>## Create a new template for ads that click to message

</div></div></div><div id="bkmrk-we-are-rolling-out-a"><div><div><div><div><div id="bkmrk-we-are-rolling-out-a-1"><div><div><div>![](https://support.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-uxtm7ms9.webp)</div><div><div>We are rolling out a new **recommended setup** experience to the **Traffic**, **Awareness** and **Engagement** objectives which is similar to the [Advantage+ campaign setup](/business/help/1292656978738967) for the **Sales**, **App promotion** and **Leads** objectives.

You may see a [campaign score](/business/help/3864826443789572) of 100 and **Advantage+ on** for some options. Manual options are still available.

This means you may see slightly different steps to those described here for some objectives. [Learn more](/business/help/906206294602874).

[Special ad category](/business/help/298000447747885) campaigns and pharmaceuticals campaigns may not have access to all Advantage+ features, or may see a different experience.

</div></div></div><div><div>### Before you begin

</div>[Create a new ad that clicks to Messenger](https://fb.facebook.com/business/help/212519562595207), [ad that clicks to Instagram Direct](https://www.facebook.com/business/help/198088077975174), or [ad that clicks to WhatsApp](https://www.facebook.com/business/help/447934475640650?id=371525583593535).

</div><div><div>### Create your message template

</div>To create a message with a custom template for ads that click to Messenger, Instagram, or WhatsApp:

1. Create a new campaign in Ads Manager with the Messages objective and click **Next**.
2. Add your campaign details, budget, and audience and click **Next**.
3. In the **Ad creative** section, select or upload the media you want to use for your ad. Then crop or apply enhancements, if needed. When you're ready, click **Done**.
4. Under **Call to Action**, use the dropdown menu to choose **Send Message**.
5. In the **Message Template** section, choose **Create New**. You can also [Generate Leads](#bkmrk-results-1) to collect information from customers in a Messenger conversation.
6. Click **+ Create**.
7. Complete your Greeting and Questions.
8. Click **Save and Finish.**

Once reviewed, your ad will start appearing in selected placements.

</div><div><div>### Learn more

</div>- <div>[Create questions for your leads campaign in Messenger Ad](/help/2095643774069586)</div>
- <div>[Select an Existing Template for Ads That Click to Message](/help/987542021418880)</div>
- <div>[Best Practices for Ads That Click to Message](/help/269324800441478)</div>

</div></div></div><div><section><div id="bkmrk-common-support-topic"><div><div><div>![]()<span>###### Common support topics

</span></div><div><div><div><span>[About advertising restrictions](/business/help/975570072950669)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div><div><div><span>[Troubleshoot a disabled or restricted account](/business/help/422289316306981)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div><div><div><span>[About Meta Business Support Home](/business/help/254088759757736)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div><div><div><span>[Fix a failed payment issue on Meta](/business/help/268196136699959)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div>[![]()](#bkmrk-results-1)</div></div></div></div></section></div><div><div><div>[![Permalink](https://support.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-8pcrdukf.webp)](/business/help/287043621933356?helpref=uf_permalink)[![Share](https://support.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-zynl7qcy.webp)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F287043621933356)</div></div></div><div id="bkmrk-basicsabout-ads-that"><div><div><div><div><div><div><div><div><div><div id="bkmrk-basicsabout-ads-that-1"><div><div>[<div><div><div><div>#### Basics

</div></div></div></div>](#bkmrk-results-1)</div><div id="bkmrk-about-ads-that-click"><div>[About ads that click to message on Meta technologies](/business/help/1816962591668838)[About ads in Messenger](/business/help/151265592264111)[About lead generation in Instagram Direct, Messenger and WhatsApp](/business/help/734075733714274)</div></div></div><div><div>[<div><div><div><div>#### Create

</div></div></div></div>](#bkmrk-results-1)</div><div id="bkmrk-create-ads-that-clic"><div>[Create ads that click to Messenger from your Facebook Page](/business/help/288604395197694)[Create ads that click to Messenger in Meta Ads Manager](/business/help/212519562595207)[Create ads that click to Instagram Direct in Ads Manager](/business/help/198088077975174)[Create ads that click to WhatsApp in Ads Manager](/business/help/447934475640650)[Create ads that click to WhatsApp from your Facebook Page](/business/help/1874973492831043)[Create ads to be delivered to Messenger Stories](/business/help/1102463616599750)[Create a new template for ads that click to message](/business/help/287043621933356)[Create questions for your leads campaign in Messenger Ad](/business/help/2095643774069586)[Select an existing template for ads that click to message](/business/help/987542021418880)</div></div></div></div></div></div></div></div></div><div><div><div><div><div><div id="bkmrk-set-upgeneral-best-p"><div><div>[<div><div><div><div>#### Set Up

</div></div></div></div>](#bkmrk-results-1)</div><div id="bkmrk-general-best-practic"><div>[General best practices for ads that click to message](/business/help/269324800441478)</div></div></div><div><div>[<div><div><div><div>#### Results

</div></div></div></div>](#bkmrk-results-1)</div><div id="bkmrk-leads%2C-engagement-an"><div>[Leads, engagement and sales metrics for ads that click to Messenger](/business/help/200322347047101)[Troubleshoot your Messenger block rate](/business/help/499798887179908)</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>