# About billing for your WhatsApp Business account

<div id="bkmrk-about-billing-for-yo"><div id="bkmrk-about-billing-for-yo-1"><div><div>## About billing for your WhatsApp Business account

</div></div></div><div id="bkmrk-this-article-is-inte"><div><div><div><div><div id="bkmrk-this-article-is-inte-1"><div><div><div>![](https://support.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-2yf7gm4t.webp)</div><div><div>This article is intended for businesses that use [WhatsApp Business Platform](https://www.facebook.com/help/325994829075700).</div></div></div><div><div>![](https://support.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-llhmwtva.webp)</div><div><div>Explore our [help content library](https://developers.facebook.com/docs/whatsapp/finding-information) to find answers and troubleshoot issues.

</div></div></div><div>The WhatsApp Business Platform uses a per-message pricing model. When your business messages customers through the WhatsApp Business Platform, you'll be charged per message we deliver.

Available payment methods depend on your account type:

- <div>If you’re a developer who is developing for yourself or your organization, not on behalf of a client, you may [add a credit card to your WhatsApp Business account](https://www.facebook.com/business/help/488291839463771). Credit card payment method is available if you’re located in one of [the supported countries](https://www.facebook.com/business/help/419761233006366).</div>
- <div>If you’re a WhatsApp Solution Partner, you may [apply for a credit line for your WhatsApp Business account](https://support2.chatarchitect.com/books/whatsapp-business-platform/page/apply-for-a-credit-line-for-your-whatsapp-business-account).</div>

**Note**: If you're [working with a Solution Partner, ](https://support2.chatarchitect.com/books/whatsapp-business-platform/page/create-your-whatsapp-business-account-with-whatsapp-solution-partners)you'll need to connect with them directly to coordinate the payment.

</div><div>## How you're charged

We charge on a per-message basis for each message a business sends to a customer. We charge only when a message is delivered. We charge based on:

- <div>Who the message is sent to, determined by the country calling code of the recipient’s phone number.</div>
- <div>The category of the message (marketing, utility, authentication).</div>

Our rates vary by market–category pair. See our [rate cards](https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing#rate-cards).

We also offer free messages and tiered pricing on the WhatsApp Business Platform:

- <div>We do not charge when businesses send service or utility messages in response to users (within the 24-hour customer service window).</div>
- <div>Our volume tiers allow you to unlock better pricing as your monthly message volume increases.</div>
- <div>Your business won’t be charged for 72-hours when a user messages from an ad that clicks to WhatsApp or a Facebook Page action button.</div>

#### Volume tiers

Businesses can unlock lower pricing for utility and authentication messages (in a given market) as they reach higher volume tiers.

- <div>Rates are tier-specific: When a business sends enough messages to reach the next tier, they unlock the lower rate of that tier for the messages in that tier.</div>
- <div>Tiers are market and category specific: They differ by market (see our [rate card](https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing#rate-cards)) and category (utility or authentication).</div>
- <div>Tiers reset monthly: At the start of the next month, message count resets to 0 and tiers apply based on messages of that month.</div>
- <div>Messages are aggregated across all WhatsApp Business Accounts owned by a business portfolio: To determine tiers, we aggregate messages across all of a business portfolio's WhatsApp Business Accounts for each market-category pair.</div>

#### Free message types

We offer multiple free message types:

- <div>**Service messages:** Service messages areany message type that is not a template message. Businesses can respond with service messages within the 24-hour customer service window at no charge. The [24-hour customer service window](https://www.facebook.com/business/help/447834205249495/) resets with each customer message.</div>
- <div>**Utility messages** (in response to customers):Allutility messages sent in response to customers—and within the [24-hour customer service window](https://www.facebook.com/business/help/447834205249495/)—are free.</div>
- <div>**Messages sent during a free entry point window**: When a customer messages a business from an [ad that clicks to WhatsApp](https://support2.chatarchitect.com/books/whatsapp-business-platform/page/create-ads-that-click-to-whatsapp-in-ads-manager) or a [Facebook Page](https://www.facebook.com/help/977869848936797) action button on an Android or iOS device, it opens a 72-hour period where your business can send any category of message without being charged.</div>

**Note**: Standard pricing will apply for all Ads that click to WhatsApp. The messages that initiate from the ad are free, but the ad itself isn’t free.

You can view the [real-time monitoring of messaging and spending](https://support2.chatarchitect.com/books/whatsapp-business-platform/page/view-message-insights-for-your-whatsapp-business-account) for your WhatsApp Business account in the Insights tab of your WhatsApp Manager.

For more detailed pricing information, please view our per-message [pricing rate card](https://developers.facebook.com/docs/whatsapp/pricing/updates-to-pricing#rate-cards) or our [pricing explainer pdf](https://l.facebook.com/l.php?u=https%3A%2F%2Fmeta.highspot.com%2Fitems%2F6859be5f54d63f79099d2a49%3Flfrm%3Dshp.0%231&h=AT6P6sOPnnDnoeRuNiHtDb9sF4tvk4LTOuoGG_Jr9Rc72mJoL0XbxfP3OBxnOTUW1geKbXI1G8FZdOJqfkyz5dNs602pCvoxmOqNcKYcEddq050RuV-7BiqX5Y-onXIlF6joiR0j0ePxLEDEeeznYw).

</div><div>### Learn more

</div>- <div>[Pricing documentation](https://developers.facebook.com/docs/whatsapp/pricing) (WhatsApp developer documentation)</div>
- <div>[Add a credit card to your WhatsApp Business Platform account](https://www.facebook.com/business/help/488291839463771)</div>
- <div>[About credit line for WhatsApp Business account](https://www.facebook.com/business/help/403716511507786)</div>
- <div>[View message insights for your WhatsApp Business account](https://support2.chatarchitect.com/books/whatsapp-business-platform/page/view-message-insights-for-your-whatsapp-business-account)</div>
- <div>[Create a report for the invoice breakdown of your WhatsApp Business account](https://www.facebook.com/business/help/309189633127842)</div>

</div></div><div><div><div>[![Permalink](https://support.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-aujpic3f.webp)](/business/help/2225184664363779?helpref=uf_permalink)[![Share](https://support.chatarchitect.com/uploads/images/gallery/2026-04/embedded-image-vsyuiiqs.webp)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F2225184664363779)</div></div></div><div id="bkmrk-basicsabout-whatsapp"><div><div><div><div><div><div><div><div><div><div id="bkmrk-basicsabout-whatsapp-1"><div><div>[<div><div><div><div>#### Basics

</div></div></div></div>](#bkmrk-results-1)</div><div id="bkmrk-about-whatsapp-busin"><div>[About WhatsApp business accounts](/business/help/1499554293524119)[Connect your phone number](/business/help/456220311516626)</div></div></div><div><div>[<div><div><div><div>#### Create

</div></div></div></div>](#bkmrk-results-1)</div><div id="bkmrk-create-a-whatsapp-bu"><div>[Create a WhatsApp business account](/business/help/2087193751603668)[Create a WhatsApp account with Business Solution Providers ](/business/help/524220081677109)[Create message templates](/business/help/2055875911147364)</div></div></div><div><div>[<div><div><div><div>#### Manage

</div></div></div></div>](#bkmrk-results-1)</div><div id="bkmrk-delete-message-templ"><div>[Delete message templates](/business/help/2047376461998278)[Connect your Facebook Page](/business/help/1583303048513172)[Set up a line of credit](/business/help/1684730811624773)</div></div></div></div></div></div></div></div></div><div><div><div><div><div><div id="bkmrk-advertisecreate-ads-"><div><div>[<div><div><div><div>#### Advertise

</div></div></div></div>](#bkmrk-results-1)</div><div id="bkmrk-create-ads-that-clic"><div>[Create ads that click to WhatsApp](/business/help/447934475640650)[Create a new template for ads](/business/help/287043621933356)[Select an existing template for ads](/business/help/987542021418880)</div></div></div><div><div>[<div><div><div><div>#### Results

</div></div></div></div>](#bkmrk-results-1)</div><div id="bkmrk-about-billingview-yo"><div>[About billing](/business/help/2225184664363779)[View your invoices](/business/help/336463680476213)[Insights](/business/help/338500813332755)</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>