WhatsApp message templates allow businesses to use pre-created and pre-approved templates to send structured messages to customers who have opted in to receive notifications.

If you use a Solution Partner to manage your account and have signed up through the Solution Partner's embedded signup flow, the pre-approved templates will be available in Meta Business Suite. These templates can't be deleted.

Note: If your business uses only the WhatsApp Business app, don't follow the steps in this article. Go to this article instead.

To delete message templates from your WhatsApp business account:

1. Go to Meta Business Suite and select your business portfolio.
2. Click
3. Click WhatsApp Manager.
4. Click the account that you want to delete the message template from.
5. Click the 3-dot icon.
6. Click Manage message templates.
7. Find the message template that you want to delete and click .
8. Click Delete to delete the message template permanently.

The message template is being deleted. Remember that the name of this template can't be used again for 30 days. You'll need to use a different name to create new message templates.

If a sent message isn't delivered to the customer after the template deletion, it'll attempt to be delivered for 30 days.

If a sent message is delivered 30 days after the template deletion, the business will receive the Structure unavailable error receipt and the customer won't receive the message.

• Create message templates for your WhatsApp Business account
• Edit message templates for your WhatsApp Business account
• Sample message templates for your WhatsApp Business account
• About your WhatsApp Business message template’s quality rating
• Start messaging customers on WhatsApp Business Platform

This article is intended for business owners using WhatsApp Business app. Understand the differences between the WhatsApp Business Platform and WhatsApp Business app.

Explore our help content library to find answers and troubleshoot issues.

We are rolling out a new recommended setup experience to the Traffic, Awareness and Engagement objectives which is similar to the Advantage+ campaign setup for the Sales, App promotion and Leads objectives.

You may see a campaign score of 100 and Advantage+ on for some options. Manual options are still available.

This means you may see slightly different steps to those described here for some objectives. Learn more.

Special ad category campaigns and pharmaceuticals campaigns may not have access to all Advantage+ features, or may see a different experience.

You can connect your Facebook Page to your WhatsApp to run ads that click to WhatsApp. These ads let you connect with customers when they click on a Send message button on your Facebook, Instagram or WhatsApp ads to start a conversation in WhatsApp.

You can connect multiple WhatsApp numbers to your Facebook Page to manage communications and run ads using different numbers for better customer engagement.

This article also covers how to disconnect your Facebook Page from WhatsApp.

• Download the WhatsApp Business app.
• You have to create a Facebook Page for your business. You can't find WhatsApp in your personal Facebook profile and proceed with the steps in this article.

Note: If you use the WhatsApp Business Platform, don't follow the steps in this article. Learn how to request to connect your Facebook Page to a WhatsApp Business Platform phone number instead.

You can connect a Facebook Page to your WhatsApp from your Page settings, from Ads Manager, or from the WhatsApp Business app.

To connect your Facebook Page to WhatsApp from the WhatsApp Business app, visit this WhatsApp help center article.

To connect from your Facebook Page settings:

1. Go to your Facebook Page.
2. Click on your profile picture in the top right.
3. Click on See all profiles and choose your desired Page.
4. Click on the Facebook Page profile picture in the top right.
5. Click Settings.
6. Under Permissions, click Linked accounts.
7. Click WhatsApp.
8. Choose your country code and enter your WhatsApp Business phone number.
9. Click Send Whatsapp code.
10. Input the confirmation code that you receive.
11. Click Confirm.

To connect from Ads Manager:

1. Go to Ads Manager.
2. Click Create and select an objective that supports WhatsApp (such as Messages, Conversions or Traffic).
3. Choose the business Page you want to use.
4. Go to the Ad set level and find WhatsApp under Message destinations.
5. Click Connect account.
6. Enter your WhatsApp Business phone number and follow the verification steps.

You've connected your Facebook Page to your WhatsApp.

If you receive a “WhatsApp number is linked to another Facebook business” error message, this may be because your WhatsApp phone number is already linked to another Facebook business. In this case, you’ll have to remove your WhatsApp phone number as a business asset.

To disconnect your Page and WhatsApp account:

1. Go to Facebook.
2. Click your profile photo in the top right.
3. Click See all profiles, then select the Page you want to switch into.
4. Click your Page's profile picture in the top right of Facebook.
5. Click Settings & privacy, then click Settings.
6. In the left menu under Permissions, click Linked accounts.
7. Click WhatsApp.
8. Click Remove, then click Remove to confirm.

• Troubleshoot connecting your WhatsApp Business account With your Facebook Page
• Differences between the WhatsApp Business Platform and WhatsApp Business app
• Create ads that click to WhatsApp in Meta Ads Manager
• Create ads that click to WhatsApp with your Page
• About connected business assets

To secure a payment method, you must set up a credit line for your WhatsApp Business account. If your business is approved for the credit line, you can attach the credit line to your WhatsApp Business account and start using it as a payment method.

Note: You can't apply for a credit line for your WhatsApp Business account if you have a credit line (monthly invoicing) for ads on Facebook, Instagram and other Meta technologies currently. If you already have a credit line for ads, you can’t apply for a separate credit line for your WhatsApp Business account(s). You'll need to add your WhatsApp Business account(s) to your existing credit line and use this credit line to pay for your WhatsApp usage. If you receive a message or notification in Meta Business Suite that you have exceeded your credit limit, your Meta ads will be paused.

If a WhatsApp Business Platform account is created using embedded signup, the Solution Partner must share its credit line with end clients using API. The end clients can't use their own credit line to pay for their WhatsApp usage.

• Sign up for a business portfolio.
• Create a WhatsApp Business Platform account.
• You have to be assigned to manage finances of your business portfolio.

To set up a credit line for your WhatsApp Business account:

1. Go to Credit lines in Billing & payments.
2. Click Apply.
3. In the Apply for monthly invoicing section, fill out your business information. If prompted, click Select file to upload your license, registration or a recent tax document.
4. View Terms & conditions.
5. Click Submit.

You'll get a notification that your application is now pending approval. You'll need to wait for your credit line to be approved. Once approved, attach the credit line to your WhatsApp Business account.

• Attach a credit line to your WhatsApp Business account
• About credit lines for WhatsApp Business account
• Add WhatsApp Business account to your credit line for Meta ads
• View your WhatsApp Business invoices
• Create a report for the invoice breakdown of your WhatsApp Business account