System users About system users in Meta Business Suite About system users in Meta Business Suite System users represent servers or software that make API calls to assets managed by a business portfolio in Meta Business Suite. There are 2 types of system users: Admin system user: An admin system user can create system users, add accounts, assign permissions and more. Regular system user: Regular system users can only access the assets they have permission for. Create one system user for each type of access you need. Give system users access to assets and use them for most API calls. Use the admin system user to maintain the right roles programmatically. That way, if a system user token is compromised, it has limited scope and can't compromise more permissions. Limit using admin system user for administrative actions such as assigning permission. Because it has the most permissions, carefully safeguard the admin system user token. Learn more Add system users to your business portfolio Developer documentation: System users Common support topicsAbout advertising restrictions Business Help Center Troubleshoot a disabled or restricted account Business Help Center About Meta Business Support Home Business Help Center Fix a failed payment issue on Meta Business Help Center BasicsAbout users in your business portfolioAbout partners in Meta Business Suite About system users in Meta Business Suite Set UpAdd people to a business portfolio and assign a business assetAssign business assets to people in your business portfolioGive a partner access to business assets in your business portfolioAsk a partner to share assets with your businessAdd system users to your business portfolio ManageBest practices for giving people access to your Page in Meta Business Suite Remove people from your business portfolioRemove partners from your business portfolio Add system users to your business portfolio Add system users to your business portfolio System users represent servers or software that make API calls to assets owned or managed by a business portfolio. Note: Not all businesses have access to system users. Before you begin You must own a Facebook app that's associated with your business portfolio to add system users. Learn how to add an app to your business portfolio. Add system users To add a new system user: Go to Settings in Meta Business Suite. In the Users tab in the left sidebar, select System users. Click Add new system user. Give a name to the system user and click Create system user. Assign assets such as your Pages, ad accounts and catalogs. Click Generate new token. Select your app and your permissions, then click Generate token. Copy and save your token. Remember, you can only share a token once. Each new system user requires a new generated token. Learn more About system users Developer documentation: System users Common support topicsAbout advertising restrictions Business Help Center Troubleshoot a disabled or restricted account Business Help Center About Meta Business Support Home Business Help Center Fix a failed payment issue on Meta Business Help Center BasicsAbout users in your business portfolioAbout partners in Meta Business Suite About system users in Meta Business Suite Set UpAdd people to a business portfolio and assign a business assetAssign business assets to people in your business portfolioGive a partner access to business assets in your business portfolioAsk a partner to share assets with your businessAdd system users to your business portfolio ManageBest practices for giving people access to your Page in Meta Business Suite Remove people from your business portfolioRemove partners from your business portfolio WHOOPS WHOOPS That page doesn't exist Popular PagesReasons your boost is unavailable Ads you can create directly from your business PageUsing Text in Ad ImagesHow daily budgets workHow ad billing works on FacebookInstalling a Facebook pixelRemove, add, change or edit your payment method for ads © 2026 Meta AboutDevelopersCareersPrivacyCookiesTermsHelp CenterEnglish (US)English (UK)EspañolPortuguês (Brasil)Français (France)Español (España)More languages