# System users

# About system users in Meta Business Suite

<div id="bkmrk-about-system-users-i"><div id="bkmrk-about-system-users-i-1"><div><div>## About system users in Meta Business Suite

</div></div></div><div id="bkmrk-system-users-represe"><div><div><div><div><div id="bkmrk-system-users-represe-1"><div>System users represent servers or software that make API calls to assets managed by a business portfolio in Meta Business Suite.

There are 2 types of system users:

- <div>**Admin system user**: An admin system user can create system users, add accounts, assign permissions and more.</div>
- <div>**Regular system user**: Regular system users can only access the assets they have permission for.</div>

Create one system user for each type of access you need. Give system users access to assets and use them for most API calls.

Use the admin system user to maintain the right roles programmatically. That way, if a system user token is compromised, it has limited scope and can't compromise more permissions.

Limit using admin system user for administrative actions such as assigning permission. Because it has the most permissions, carefully safeguard the admin system user token.

<div>### Learn more

</div>- <div>[Add system users to your business portfolio](/help/503306463479099)</div>
- <div>[Developer documentation: System users](https://developers.facebook.com/docs/marketing-api/businessmanager/systemuser/v2.9)</div>

</div></div><div><section><div id="bkmrk-common-support-topic"><div><div><div>![]()<span>###### Common support topics

</span></div><div><div><div><span>[About advertising restrictions](/business/help/975570072950669)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div><div><div><span>[Troubleshoot a disabled or restricted account](/business/help/422289316306981)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div><div><div><span>[About Meta Business Support Home](/business/help/254088759757736)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div><div><div><span>[Fix a failed payment issue on Meta](/business/help/268196136699959)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div>[![]()](#bkmrk-manage-1)</div></div></div></div></section></div><div id="bkmrk-basicsabout-users-in"><div><div><div><div><div><div><div><div><div><div id="bkmrk-basicsabout-users-in-1"><div><div>[<div><div><div><div>#### Basics

</div></div></div></div>](#bkmrk-manage-1)</div><div id="bkmrk-about-users-in-your-"><div>[About users in your business portfolio](/business/help/2399703093590353)[About partners in Meta Business Suite ](/business/help/695463587559330)[About system users in Meta Business Suite](/business/help/327596604689624)</div></div></div><div><div>[<div><div><div><div>#### Set Up

</div></div></div></div>](#bkmrk-manage-1)</div><div id="bkmrk-add-people-to-a-busi"><div>[Add people to a business portfolio and assign a business asset](/business/help/2169003770027706)[Assign business assets to people in your business portfolio](/business/help/325571851329683)[Give a partner access to business assets in your business portfolio](/business/help/1717412048538897)[Ask a partner to share assets with your business](/business/help/408759743051505)[Add system users to your business portfolio](/business/help/503306463479099)</div></div></div></div></div></div></div></div></div><div><div><div><div><div><div id="bkmrk-managebest-practices"><div><div>[<div><div><div><div>#### Manage

</div></div></div></div>](#bkmrk-manage-1)</div><div id="bkmrk-best-practices-for-g"><div>[Best practices for giving people access to your Page in Meta Business Suite ](/business/help/591434521377961)[Remove people from your business portfolio](/business/help/353397428740939)[Remove partners from your business portfolio](/business/help/2222659621282858)</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

# Add system users to your business portfolio

<div id="bkmrk-add-system-users-to-"><div id="bkmrk-add-system-users-to--1"><div><div>## Add system users to your business portfolio

</div></div></div><div id="bkmrk-system-users-represe"><div><div><div><div><div id="bkmrk-system-users-represe-1"><div>System users represent servers or software that make API calls to assets owned or managed by a business portfolio.

**Note:** Not all businesses have access to system users.

<div><div>### Before you begin

</div>You must own a Facebook app that's associated with your business portfolio to add system users. Learn how to [add an app](/business/help/2199735813629697) to your business portfolio.

</div><div><div>### Add system users

</div>To add a new system user:

1. Go to [**Settings**](https://business.facebook.com/latest/settings) in Meta Business Suite.
2. In the **Users** tab in the left sidebar, select **System users**.
3. Click **Add new system user**.
4. Give a name to the system user and click **Create system user**.
5. Assign assets such as your Pages, ad accounts and catalogs.
6. Click **Generate new token**.
7. Select your app and your permissions, then click **Generate token**.
8. Copy and save your token.

Remember, you can only share a token once. Each new system user requires a new generated token.

</div><div><div>### Learn more

</div>- <div>[About system users](/help/327596604689624)</div>
- <div>[Developer documentation: System users](https://developers.facebook.com/docs/marketing-api/businessmanager/systemuser/v2.9)</div>

</div></div></div><div><section><div id="bkmrk-common-support-topic"><div><div><div>![]()<span>###### Common support topics

</span></div><div><div><div><span>[About advertising restrictions](/business/help/975570072950669)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div><div><div><span>[Troubleshoot a disabled or restricted account](/business/help/422289316306981)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div><div><div><span>[About Meta Business Support Home](/business/help/254088759757736)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div><div><div><span>[Fix a failed payment issue on Meta](/business/help/268196136699959)</span></div><span>###### Business Help Center

</span></div><div><span>![]()</span></div></div><div>[![]()](#bkmrk-manage-1)</div></div></div></div></section></div><div id="bkmrk-basicsabout-users-in"><div><div><div><div><div><div><div><div><div><div id="bkmrk-basicsabout-users-in-1"><div><div>[<div><div><div><div>#### Basics

</div></div></div></div>](#bkmrk-manage-1)</div><div id="bkmrk-about-users-in-your-"><div>[About users in your business portfolio](/business/help/2399703093590353)[About partners in Meta Business Suite ](/business/help/695463587559330)[About system users in Meta Business Suite](/business/help/327596604689624)</div></div></div><div><div>[<div><div><div><div>#### Set Up

</div></div></div></div>](#bkmrk-manage-1)</div><div id="bkmrk-add-people-to-a-busi"><div>[Add people to a business portfolio and assign a business asset](/business/help/2169003770027706)[Assign business assets to people in your business portfolio](/business/help/325571851329683)[Give a partner access to business assets in your business portfolio](/business/help/1717412048538897)[Ask a partner to share assets with your business](/business/help/408759743051505)[Add system users to your business portfolio](/business/help/503306463479099)</div></div></div></div></div></div></div></div></div><div><div><div><div><div><div id="bkmrk-managebest-practices"><div><div>[<div><div><div><div>#### Manage

</div></div></div></div>](#bkmrk-manage-1)</div><div id="bkmrk-best-practices-for-g"><div>[Best practices for giving people access to your Page in Meta Business Suite ](/business/help/591434521377961)[Remove people from your business portfolio](/business/help/353397428740939)[Remove partners from your business portfolio](/business/help/2222659621282858)</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

# WHOOPS

<div id="bkmrk-whoopsthat-page-does"><div id="bkmrk-whoopsthat-page-does-1"><div><div><div>## WHOOPS

<div>#### That page doesn't exist

</div></div></div><section><div><div id="bkmrk-popular-pagesreasons"><div><div>#### Popular Pages

<div><div>[Reasons your boost is unavailable ](/business/help/1575107409431290)</div><div>[Ads you can create directly from your business Page](/business/help/547448218658012)</div><div>[Using Text in Ad Images](/business/help/980593475366490)</div><div>[How daily budgets work](/business/help/190490051321426)</div><div>[How ad billing works on Facebook](/business/help/716180208457684)</div><div>[Installing a Facebook pixel](/business/help/952192354843755)</div><div>[Remove, add, change or edit your payment method for ads](/business/help/132073386867900)</div></div></div></div></div></div></section></div></div><div><div id="bkmrk-%C2%A9-2026-meta-aboutdev"><div><div><div><div>[ © 2026 Meta ](https://www.facebook.com/)</div><div><div>[About](https://www.meta.com/about/ "Read our blog, discover the resource center, and find job opportunities.")[Developers](https://developers.meta.com/ "Develop on our platform.")[Careers](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.metacareers.com%2F&h=AT5ohoYI9MDY_ZWeNJEVktBrsXoOjHdvNjbKa4SCBOVpnncGVRb7kA9bCB8MYkR-pyNlovsv_j4CThzRU2q-P_QmbHDd4hM70-Ext19WW92xrg2wQfeOr6_msmQEoaOiysIlsAfvTAcEOWp_SnW56g "Make your next career move to our awesome company.")[Privacy](https://www.facebook.com/privacy/explanation "Learn about your privacy and Facebook.")[Cookies](https://www.facebook.com/help/cookies "Learn about cookies and Facebook.")[Terms](https://www.facebook.com/policies/ "Review our terms and policies.")[Help Center](https://www.facebook.com/business/help/ "Visit our Help Center.")</div><div>[English (US)](https://support2.chatarchitect.com/books/business-portfolio-setup/page/whoops "English (US)")[English (UK)](https://en-gb.facebook.com/business/help/503744486906004 "English (UK)")[Español](https://es-la.facebook.com/business/help/503744486906004 "Spanish")[Português (Brasil)](https://pt-br.facebook.com/business/help/503744486906004 "Portuguese (Brazil)")[Français (France)](https://fr-fr.facebook.com/business/help/503744486906004 "French (France)")[Español (España)](https://es-es.facebook.com/business/help/503744486906004 "Spanish (Spain)")[More languages](#bkmrk-popular-pages)</div></div></div></div></div></div></div></div>