Facebook Business Manager verification How to create Facebook Business Manager How to create Facebook Business Manager 1. Log into your personal Facebook account and create a Business Manager account, follow the link https://business.facebook.com/overview and click the “CREATE ACCOUNT” button, a window for entering company data will open. Enter the company name, first and last name, e-mail, using the hints above the fields, and click the "Submit" button. Manual: WhatsApp Business API without verification 0) Continue with Facebook 1) Continue 2) Choose Business portfolio and choose "Create a WhatsApp Business account" 3) Fill in all information and press "Next" 4) Choose "add a new number" and fill in number that you want to connect 5. Verify number by using SMS\Voice call Documents Required for Verification in Facebook Business Manager Documents Required for Verification in Facebook Business Manager 1. Company Registration Documents Official documents proving your business is legally registered: Certificate of Incorporation / Registration Articles of Association Extract from Trade Register (e.g., Companies House, Handelsregister, KRS, etc.) 2. Proof of Business Address The address must match exactly what is listed in Business Manager: Utility bill (electricity, water, internet) Bank statement Tax document Official government letter 3. Phone Number Verification Typically completed via: SMS or automated call with a verification code from Meta In rare cases: phone bill 4. Tax Information / VAT VAT Certificate (if applicable) Company tax number Tax registration documents   Important Meta Requirements Company name must match exactly across all documents Address must be identical (no spelling differences) Documents must be in Latin alphabet or officially translated Documents should be recent (usually not older than 3 months for bills) High-quality scans or PDFs only (no blurry or cropped images) Country-Specific Notes (Europe) Different countries use different registries, for example: UK — Companies House Germany — Handelsregister Poland — KRS France — INSEE / SIREN However, Meta applies the same verification standards regardless of country . Summary To successfully pass verification, you typically need: ✔ Company registration document ✔ Proof of address ✔ Phone verification ✔ (Optional) VAT / tax document Checklist for Connecting WhatsApp Business API 1. You must have a website. At minimum, a one-page landing page that clearly shows what your company does. The website footer must include the legal entity name and registration number ( check example).   2. Your Business Manager must have all company information fully completed. 3. Not required, but it is recommended to verify your website domain. Brand safety and suitability => Domains => Add These simple steps will help you connect your number to the WhatsApp Business API without encountering any difficulties during the setup process. Common Reasons for Facebook Business Manager Verification Rejection Common Reasons for Facebook Business Manager Verification Rejection Verifying your business in Meta Platforms Business Manager is a crucial step for accessing tools like advertising, WhatsApp Business API, and other advanced features. However, many companies face rejection during the verification process due to avoidable mistakes. Below are the most common reasons why verification gets denied — and what you should pay attention to before submitting your application. 1. Mismatch in Business Information One of the most frequent issues is inconsistency between the information provided in Business Manager and the official documents. Even small differences can cause rejection, such as: Missing “LLC” or “Ltd.” in the company name Different spelling or formatting Address written differently 👉 Make sure all details match exactly across every document and platform. 2. Incomplete Business Profile If your Business Manager account does not contain full and accurate company information, verification is likely to fail. Ensure that you have filled in: Legal business name Registered address Phone number Website Incomplete profiles are often automatically rejected. 3. Missing or Weak Website A website is not always strictly required, but in practice, it plays a major role in approval. Common issues include: No website at all A website with little or no information No clear explanation of what the company does 👉 Your website should look like a real business presence, not a placeholder. 4. No Legal Information on the Website Meta expects transparency. If your website does not include legal details, it raises trust issues. Make sure your website footer includes: Legal entity name Registration number (e.g., VAT, OGRN, EIN) Address 5. Outdated Documents Some documents (such as utility bills or bank statements) must be recent. 👉 If your documents are older than 3–6 months , they may be rejected. 6. Poor Quality Documents Blurry, cropped, or low-resolution files are a common reason for failure. Avoid: Photos with glare or shadows Cut-off edges Illegible text 👉 Always upload clear, high-quality scans. 7. Using Personal Instead of Business Documents Verification is strictly for businesses, not individuals. Submitting: Personal bank statements Personal IDs instead of company registration can lead to immediate rejection. 8. Unsupported or Unclear Business Type Some business categories may be restricted or require additional checks. If your business activity is unclear or falls into a high-risk category, Meta may deny verification. 9. Domain Not Verified While not always mandatory, failing to verify your domain can sometimes delay or negatively impact the verification process. 👉 Verifying your domain adds credibility and improves your chances of approval. 10. Inconsistent Language or Naming Using different languages or transliterations across documents can create inconsistencies. For example: Company name in Russian on documents Slightly different English version in Business Manager 👉 Stick to one consistent format, preferably matching your official registration. Final Thoughts Most verification rejections happen due to small but critical inconsistencies. Before submitting your application, double-check that all your data is aligned, your documents are clear, and your online presence reflects a legitimate business. Taking a little extra time to prepare can save you days — or even weeks — of delays in getting verified. WhatsApp Business API + Facebook Business Manager Checklist 🏢 1. Prepare Your Business Before starting, your company must be officially registered and properly documented. Make sure you have: A registered legal entity (LLC, Ltd., etc.) A valid registration number (EIN, VAT, OGRN, etc.) A consistent official company name used across all platforms Consistency is critical — even small mismatches can lead to verification failure. 🌐 2. Create a Website A website is a key trust signal for Meta and is strongly recommended (often required in practice). At minimum, your website should include: A clear description of your business Contact details (email, phone number) A footer with: Legal company name Registration number Business address Even a simple one-page landing page is sufficient if it looks professional and complete. ⚙️ 3. Set Up Facebook Business Manager Next, create and configure your Business Manager account under Meta . You must fully complete: Legal company name Registered address Phone number Website Incomplete or inaccurate information is one of the most common reasons for rejection. 📄 4. Verify Your Business Business verification is a required step to access WhatsApp Business API. Prepare the following documents: Business registration certificate Tax ID (if applicable) Proof of address (utility bill, bank statement, or lease agreement) Requirements: Documents must be clear and readable Information must match your Business Manager exactly Some documents must be issued within the last 3–6 months 🔐 5. Verify Your Domain (Recommended) While not always mandatory, domain verification significantly improves your chances of approval. Steps: Add your domain in Business Manager Verify it via DNS, HTML file upload, or meta tag This step increases trust and strengthens your business profile. 📱 6. Prepare a Phone Number You’ll need a dedicated phone number to connect to WhatsApp Business API. Requirements: Not actively used in a regular WhatsApp account (or ready for migration) Able to receive SMS or voice calls Dedicated for business communication 🔌 7. Connect WhatsApp Business API You will: Connect your phone number Complete SMS or voice verification Link your number to your Business Manager account 💬 8. Set Up Messaging and Automation After connection, you can configure how you communicate with customers. Set up: Message templates (required for outbound messages) CRM or messaging inbox Auto-replies or chatbots (optional) This is where you unlock the full power of WhatsApp automation. ⚠️ Final Checklist Before Submission Before starting verification, double-check everything: All company data matches across documents and Business Manager Website is live and complete Documents are high quality and up to date Business Manager profile is fully  Phone number is ready for connection 🚀 Final Result Once everything is properly set up, you’ll be able to: Send and receive messages via WhatsApp API Automate customer communication Integrate WhatsApp with your CRM (Kommo, HubSpot, etc.) 💡 Conclusion Connecting WhatsApp Business API is not complicated — but it requires attention to detail. Most issues arise from inconsistencies, missing information, or weak business presence. By following this checklist step by step, you can complete the setup quickly and avoid unnecessary delays.